Award-winning Case Study For Guitar Concept By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Guitar Concept”, or large enterprises, they have established a Facebook page for advertising and promotion. “Guitar Concept” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Guitar Concept” through the method of adspy!

Guitar Concept Facebook ad Introduction by ad spy method

“Guitar Concept” introduction:Guitar Concept,雲集全港最頂尖之結他演奏家,為學員提供最專業的結他課程。

“Guitar Concept” Facebook ads last run:2020-02-22 17:20:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Guitar Concept” ads data to help “Guitar Concept” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Guitar Concept”. In this report, we analyze in detail the best ad cases of “Guitar Concept”.

Guitar Concept Top3 Ads Case Study:

Advertisers Guitar Concept Guitar Concept Guitar Concept
Ad title Grace Tang Between The Devil and The Deep Blue Sea Photos from Guitar Concept's post
Ad text æœ‰ç„¡å”¸éŽå®‰åå®¶ä¸­ï¼Œç”¨é›»è…¦æˆ–手機,就可以繼續上音樂堂?🤔可以玩得開... ‍♂️【真.Fingerstyle初班】(8堂, 4月中) 由Chad Leung親自教授: 基本編曲概念 (Chord-Melody) 學習使用 Open D Tuning (DADF#A... 許多學生都表示,學結他是他們每星期裡最期待既事,其實你黎到 Guitar Concept,都能從他們的臉上看得到的。 【2019年4月詩他班最後招生 ! 】 課程重點: - 進階和弦應用,如 ...
Ad format Image Video Carousel
Categories other School School
Duration 1 days 8 days 1 days
Like 50 72 30

Guitar Concept Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Guitar Concept” top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Guitar Concept” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Guitar Concept” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grace Tang Between The Devil and The Deep Blue Sea Photos from Guitar Concept's post
Ad text  æœ‰ç„¡å”¸éŽå®‰åå®¶ä¸­ï¼Œç”¨é›»è…¦æˆ–手機,就可以繼續上音樂堂?🤔可以玩得開...  ‍♂️【真.Fingerstyle初班】(8堂, 4月中) 由Chad Leung親自教授: 基本編曲概念 (Chord-Melody) 學習使用 Open D Tuning (DADF#A...  許多學生都表示,學結他是他們每星期裡最期待既事,其實你黎到 Guitar Concept,都能從他們的臉上看得到的。 【2019年4月詩他班最後招生 ! 】 課程重點: - 進階和弦應用,如 ...
Ad type  other  other  other
Ad word count 2001  928  880

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Guitar Concept”, the text type used is other to obtain the best ad performance. “Guitar Concept” can use this copy style more. On the other hand, “Guitar Concept” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Guitar Concept” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Guitar Concept” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Guitar Concept” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Guitar Concept” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Guitar Concept” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Guitar Concept”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Guitar Concept” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Guitar Concept” ad case study report

If you want to check the best ad case study of other advertisers related to “Guitar Concept”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Guitar Concept”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.