Award-winning Case Study For Guava Family By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Guava Family”, or large enterprises, they have established a Facebook page for advertising and promotion. “Guava Family” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Guava Family” through the method of adspy!

Guava Family Facebook ad Introduction by ad spy method

“Guava Family” introduction:The Lotus is more than a travel crib. It's an EVERYWHERE crib. So light. So portable. 15 second setup. Use it everywhere, everyday. At Home. At friends' for dinner. At a playgroup. Across town. In the airport. Across the world. http://www.guavafamily.com

“Guava Family” Facebook ads last run:2020-02-27 06:02:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Guava Family” ads data to help “Guava Family” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Guava Family”. In this report, we analyze in detail the best ad cases of “Guava Family”.

Guava Family Top3 Ads Case Study:

 1st2nd3rd
Advertisers Guava Family Guava Family Guava Family
Ad title Shop Guava Family Guava Family Lotus Travel Crib - ★★★★★ 730+ Reviews!
Ad text Shop this season's best bassinet deals! We bundled our best-sellers so you can save big on baby ... Shop Guava Family's NEWEST crib set! Bundle & save this season ✨ Introducing the Lotus Travel Sl... Limited Time Only: $50 OFF! Traveling soon and can't figure out a safe spot for your little one ...
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Video Carousel Video
Categories other other other
Duration 12 days 1 days 66 days
Like 18 30 227

Guava Family Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Guava Family” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Guava Family” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Guava Family” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Shop Guava Family Guava Family Lotus Travel Crib - ★★★★★ 730+ Reviews!
Ad text  Shop this season's best bassinet deals! We bundled our best-sellers so you can save big on baby ...  Shop Guava Family's NEWEST crib set! Bundle & save this season ✨ Introducing the Lotus Travel Sl...  Limited Time Only: $50 OFF! Traveling soon and can't figure out a safe spot for your little one ...
Ad type  other  other  other
Ad word count 351  408  221

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Guava Family”, the text type used is other to obtain the best ad performance. “Guava Family” can use this copy style more. On the other hand, “Guava Family” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Guava Family” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Guava Family” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Guava Family” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Guava Family” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Guava Family” top 3 ads schedules are: 12 days,1 days, and 66 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Guava Family”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Guava Family” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Guava Family” ad case study report

If you want to check the best ad case study of other advertisers related to “Guava Family”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Guava Family”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.