Award-winning Case Study For GU Taiwan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GU Taiwan”, or large enterprises, they have established a Facebook page for advertising and promotion. “GU Taiwan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GU Taiwan” through the method of adspy!

GU Taiwan Facebook ad Introduction by ad spy method

“GU Taiwan” introduction:YOUR FREEDOM 自由 煥然一新 . 只要稍稍變換穿搭,心情就會隨之改變,變得勇於前進、更接近理想目標,甚至發現不同樣貌的自己! . GU就是自由 !

“GU Taiwan” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GU Taiwan” ads data to help “GU Taiwan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GU Taiwan”. In this report, we analyze in detail the best ad cases of “GU Taiwan”.

GU Taiwan Top3 Ads Case Study:

Advertisers GU Taiwan GU Taiwan GU Taiwan
Ad title 穿上傳說對決聯名,輕鬆稱霸時尚! GU Taiwan 網路獨家款大衣登場!多款精選大衣限時省$500➤
Ad text 還記得那些年我們一起玩的 #傳說對決 嗎? #傳說對決xGU,聯名來襲: 點擊看更多超夯活動詳情 1/14 網路與ATT店搶先開賣 1/17 GU全店轟動登場! -... 冬季穿搭時尚新登場 馬上看本週魅力新品,讓衣櫃永遠不無聊 ► ✨必Buy秋冬大衣: 羊毛混紡/牛角扣/風衣 ✨保暖潮時尚夾層外套,蓬鬆輕巧 ✨柔軟舒... GU溫暖時尚 #雙11就該這樣敗✌ ✨精選大衣$1490,還有網路獨家款粉色款✨ 499免運到家👉 🔥雙11狂歡優惠攻略🔥 ❶冰雪奇緣家居服 #網路首...
Ad format Video Carousel Image
Categories other other other
Duration 1 days 1 days 34 days
Like 172 0 27

GU Taiwan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GU Taiwan” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GU Taiwan” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GU Taiwan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 穿上傳說對決聯名,輕鬆稱霸時尚! GU Taiwan 網路獨家款大衣登場!多款精選大衣限時省$500➤
Ad text  還記得那些年我們一起玩的 #傳說對決 嗎? #傳說對決xGU,聯名來襲: 點擊看更多超夯活動詳情 1/14 網路與ATT店搶先開賣 1/17 GU全店轟動登場! -...  冬季穿搭時尚新登場 馬上看本週魅力新品,讓衣櫃永遠不無聊 ► ✨必Buy秋冬大衣: 羊毛混紡/牛角扣/風衣 ✨保暖潮時尚夾層外套,蓬鬆輕巧 ✨柔軟舒...  GU溫暖時尚 #雙11就該這樣敗✌ ✨精選大衣$1490,還有網路獨家款粉色款✨ 499免運到家👉 🔥雙11狂歡優惠攻略🔥 ❶冰雪奇緣家居服 #網路首...
Ad type  other  other  other
Ad word count 526  224  258

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GU Taiwan”, the text type used is other to obtain the best ad performance. “GU Taiwan” can use this copy style more. On the other hand, “GU Taiwan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GU Taiwan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GU Taiwan” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “GU Taiwan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GU Taiwan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GU Taiwan” top 3 ads schedules are: 1 days,1 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GU Taiwan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“GU Taiwan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GU Taiwan” ad case study report

If you want to check the best ad case study of other advertisers related to “GU Taiwan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GU Taiwan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.