Award-winning Case Study For Groupe HEM Officiel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Groupe HEM Officiel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Groupe HEM Officiel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Groupe HEM Officiel” through the method of adspy!

Groupe HEM Officiel Facebook ad Introduction by ad spy method

“Groupe HEM Officiel” introduction:HEM - Institut des Hautes Etudes de Management

“Groupe HEM Officiel” Facebook ads last run:2020-02-22 06:02:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Groupe HEM Officiel” ads data to help “Groupe HEM Officiel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Groupe HEM Officiel”. In this report, we analyze in detail the best ad cases of “Groupe HEM Officiel”.

Groupe HEM Officiel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Groupe HEM Officiel Groupe HEM Officiel Groupe HEM Officiel
Ad title Certificat Pro HEM Certificat Pro HEM Certificat Pro HEM
Ad text HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba... HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba... HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 14 days 2 days 1 days
Like 44 84 87

Groupe HEM Officiel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Groupe HEM Officiel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Groupe HEM Officiel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Groupe HEM Officiel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Certificat Pro HEM Certificat Pro HEM Certificat Pro HEM
Ad text  HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba...  HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba...  HEM Executive Education, c’est 30 ans d’expertise pour vous, près de chez vous à Casablanca, Raba...
Ad type  other  other  other
Ad word count 475  478  468

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Groupe HEM Officiel”, the text type used is other to obtain the best ad performance. “Groupe HEM Officiel” can use this copy style more. On the other hand, “Groupe HEM Officiel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Groupe HEM Officiel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Groupe HEM Officiel” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Groupe HEM Officiel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Groupe HEM Officiel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Groupe HEM Officiel” top 3 ads schedules are: 14 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Groupe HEM Officiel”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Groupe HEM Officiel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Groupe HEM Officiel” ad case study report

If you want to check the best ad case study of other advertisers related to “Groupe HEM Officiel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Groupe HEM Officiel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.