Award-winning Case Study For Griffin Projects Group By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Griffin Projects Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Griffin Projects Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Griffin Projects Group” through the method of adspy!

Griffin Projects Group Facebook ad Introduction by ad spy method

“Griffin Projects Group” introduction:Griffin Projects is a boutique Corporate Advisory, Capital and Project Management Group. Griffin provides a range of services to complement our clients.

“Griffin Projects Group” Facebook ads last run:2020-02-17 08:04:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Griffin Projects Group” ads data to help “Griffin Projects Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Griffin Projects Group”. In this report, we analyze in detail the best ad cases of “Griffin Projects Group”.

Griffin Projects Group Top3 Ads Case Study:

Advertisers Griffin Projects Group Griffin Projects Group Griffin Projects Group
Ad title Photos from Griffin Projects Group's post Ocean luxury from $430,000 Ocean luxury from $430,000
Ad text DISPLAY HOME UPDATE// Give me a home among the gumtrees with our gorgeous development, The Embank... Boutique 1, 2 & 3 bedroom apartments in iconic Scarborough now selling! Boutique 1, 2 & 3 bedroom apartments in iconic Scarborough now selling!
Ad format Carousel Image Image
Categories Local Service Local Service Local Service
Duration 1 days 23 days 23 days
Like 4 0 0

Griffin Projects Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Griffin Projects Group” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Griffin Projects Group” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Griffin Projects Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Griffin Projects Group's post Ocean luxury from $430,000 Ocean luxury from $430,000
Ad text  DISPLAY HOME UPDATE// Give me a home among the gumtrees with our gorgeous development, The Embank...  Boutique 1, 2 & 3 bedroom apartments in iconic Scarborough now selling!  Boutique 1, 2 & 3 bedroom apartments in iconic Scarborough now selling!
Ad type  other  other  other
Ad word count 329  71  71

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Griffin Projects Group”, the text type used is other to obtain the best ad performance. “Griffin Projects Group” can use this copy style more. On the other hand, “Griffin Projects Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Griffin Projects Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Griffin Projects Group” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Griffin Projects Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Griffin Projects Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Griffin Projects Group” top 3 ads schedules are: 1 days,23 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Griffin Projects Group”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Griffin Projects Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Griffin Projects Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Griffin Projects Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Griffin Projects Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.