Award-winning Case Study For Greenpeace Indonesia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Greenpeace Indonesia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Greenpeace Indonesia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Greenpeace Indonesia” through the method of adspy!

Greenpeace Indonesia Facebook ad Introduction by ad spy method

“Greenpeace Indonesia” introduction:Berjuang untuk masa depan Bumi yang hijau dan damai dengan berkampanye untuk mengubah perilaku dan beraksi kreatif tanpa kekerasan

“Greenpeace Indonesia” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Greenpeace Indonesia” ads data to help “Greenpeace Indonesia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Greenpeace Indonesia”. In this report, we analyze in detail the best ad cases of “Greenpeace Indonesia”.

Greenpeace Indonesia Top3 Ads Case Study:

Advertisers Greenpeace Indonesia Greenpeace Indonesia Greenpeace Indonesia
Ad title Jadilah Pembela Lautan Ikuti survey kami = Berdonasi Rp5,000 Jadilah Pembela Lautan
Ad text Ekosistem laut sedang dalam ancaman besar. Maraknya industri perikanan yang merusak memperparah a... [DESAKAN UNTUK ASEAN BEBAS PLASTIK DAN SAMPAH] KAMU bisa beraksi melawan plastik sekali-pakai SEK... Dibalik industri perikanan, ada banyak cara kotor, kental dengan perbudakan modern, dan ancaman t...
Ad format Image Video Image
Categories other other other
Duration 2 days 4 days 2 days
Like 883 506 411

Greenpeace Indonesia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Greenpeace Indonesia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Greenpeace Indonesia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Greenpeace Indonesia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Jadilah Pembela Lautan Ikuti survey kami = Berdonasi Rp5,000 Jadilah Pembela Lautan
Ad text  Ekosistem laut sedang dalam ancaman besar. Maraknya industri perikanan yang merusak memperparah a...  [DESAKAN UNTUK ASEAN BEBAS PLASTIK DAN SAMPAH] KAMU bisa beraksi melawan plastik sekali-pakai SEK...  Dibalik industri perikanan, ada banyak cara kotor, kental dengan perbudakan modern, dan ancaman t...
Ad type  other  other  other
Ad word count 184  651  176

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Greenpeace Indonesia”, the text type used is other to obtain the best ad performance. “Greenpeace Indonesia” can use this copy style more. On the other hand, “Greenpeace Indonesia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Greenpeace Indonesia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Greenpeace Indonesia” are:SIGN_UP,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Greenpeace Indonesia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Greenpeace Indonesia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Greenpeace Indonesia” top 3 ads schedules are: 2 days,4 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Greenpeace Indonesia”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Greenpeace Indonesia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Greenpeace Indonesia” ad case study report

If you want to check the best ad case study of other advertisers related to “Greenpeace Indonesia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Greenpeace Indonesia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.