Award-winning Case Study For Greenpeace 綠色和平 - 香港網站 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Greenpeace 綠色和平 - 香港網站”, or large enterprises, they have established a Facebook page for advertising and promotion. “Greenpeace 綠色和平 - 香港網站” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Greenpeace 綠色和平 - 香港網站” through the method of adspy!

Greenpeace 綠色和平 - 香港網站 Facebook ad Introduction by ad spy method

“Greenpeace 綠色和平 - 香港網站” introduction:綠色和平 Greenpeace 是一個獨立的國際環保組織,致力以實際行動推動積極的改變,保護地球環境與世界和平。

“Greenpeace 綠色和平 - 香港網站” Facebook ads last run:2020-01-24 18:36:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Greenpeace 綠色和平 - 香港網站” ads data to help “Greenpeace 綠色和平 - 香港網站” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Greenpeace 綠色和平 - 香港網站”. In this report, we analyze in detail the best ad cases of “Greenpeace 綠色和平 - 香港網站”.

Greenpeace 綠色和平 - 香港網站 Top3 Ads Case Study:

Advertisers Greenpeace 綠色和平 - 香港網站 Greenpeace 綠色和平 - 香港網站 Greenpeace 綠色和平 - 香港網站
Ad title 守護海洋 | 綠色和平 守護大嶼,立即聯署 1分鐘睇清政府低估嘅生態價值
Ad text 【#本週焦點- 召集愛護海洋嘅你】 今年8月19至30號,聯合國將舉行第3輪會議,各方談判開始進入白熱化階段,即將首次正式商討全球海洋公約嘅草擬文本。為咗增加成立全球海洋公約嘅機會,我哋將以不同... 【#持續關注-突發!「打尖」申請撥款】 耗資巨額公帑,破壞海洋生態嘅填海工程,多月來引起各界強烈批評,有乜理由咁短時間準備及討論而且我哋調查發現,發展棕地造地成本,比填海便宜8成,既可興建逾1... 【#本周焦點-1分鐘睇清政府低估嘅生態價值!】 政府正計劃不負責任嘅「明日大嶼」方案,不但為香港史上最貴基建,至少耗時13年,更會破壞珍貴脆弱嘅海洋生態 其實,填海選址鄰近嘅海域具有生態價值 ...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 1803 22 4136

Greenpeace 綠色和平 - 香港網站 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Greenpeace 綠色和平 - 香港網站” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Greenpeace 綠色和平 - 香港網站” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Greenpeace 綠色和平 - 香港網站” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 守護海洋 | 綠色和平 守護大嶼,立即聯署 1分鐘睇清政府低估嘅生態價值
Ad text  【#本週焦點- 召集愛護海洋嘅你】 今年8月19至30號,聯合國將舉行第3輪會議,各方談判開始進入白熱化階段,即將首次正式商討全球海洋公約嘅草擬文本。為咗增加成立全球海洋公約嘅機會,我哋將以不同...  【#持續關注-突發!「打尖」申請撥款】 耗資巨額公帑,破壞海洋生態嘅填海工程,多月來引起各界強烈批評,有乜理由咁短時間準備及討論而且我哋調查發現,發展棕地造地成本,比填海便宜8成,既可興建逾1...  【#本周焦點-1分鐘睇清政府低估嘅生態價值!】 政府正計劃不負責任嘅「明日大嶼」方案,不但為香港史上最貴基建,至少耗時13年,更會破壞珍貴脆弱嘅海洋生態 其實,填海選址鄰近嘅海域具有生態價值 ...
Ad type  other  other  other
Ad word count 441  407  375

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Greenpeace 綠色和平 - 香港網站”, the text type used is other to obtain the best ad performance. “Greenpeace 綠色和平 - 香港網站” can use this copy style more. On the other hand, “Greenpeace 綠色和平 - 香港網站” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Greenpeace 綠色和平 - 香港網站” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Greenpeace 綠色和平 - 香港網站” are:SIGN_UP,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Greenpeace 綠色和平 - 香港網站” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Greenpeace 綠色和平 - 香港網站” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Greenpeace 綠色和平 - 香港網站” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Greenpeace 綠色和平 - 香港網站”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Greenpeace 綠色和平 - 香港網站” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Greenpeace 綠色和平 - 香港網站” ad case study report

If you want to check the best ad case study of other advertisers related to “Greenpeace 綠色和平 - 香港網站”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Greenpeace 綠色和平 - 香港網站”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.