Award-winning Case Study For Great Wolf Lodge By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Great Wolf Lodge”, or large enterprises, they have established a Facebook page for advertising and promotion. “Great Wolf Lodge” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Great Wolf Lodge” through the method of adspy!

Great Wolf Lodge Facebook ad Introduction by ad spy method

“Great Wolf Lodge” introduction:North America's largest family of indoor water park resorts. Built for families, designed for maximum fun. Everything for a family getaway under one roof.

“Great Wolf Lodge” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Great Wolf Lodge” ads data to help “Great Wolf Lodge” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Great Wolf Lodge”. In this report, we analyze in detail the best ad cases of “Great Wolf Lodge”.

Great Wolf Lodge Top3 Ads Case Study:

Advertisers Great Wolf Lodge Great Wolf Lodge Great Wolf Lodge
Ad title Plan Your Next Family Trip Wash Your Worries Away Explore Great Wolf Lodge
Ad text Included in your stay: water park passes, endless games, fun with Wiley and friends, and family m... Need help letting go of it all while you're on vacation? We've got your back—and so does our buck... The best is yet to come. Start 2020 with a family trip to Great Wolf Lodge!
Ad format Image Video Video
Categories other other other
Duration 1 days 5 days 3 days
Like 1726 445 507

Great Wolf Lodge Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Great Wolf Lodge” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Great Wolf Lodge” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Great Wolf Lodge” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Plan Your Next Family Trip Wash Your Worries Away Explore Great Wolf Lodge
Ad text  Included in your stay: water park passes, endless games, fun with Wiley and friends, and family m...  Need help letting go of it all while you're on vacation? We've got your back—and so does our buck...  The best is yet to come. Start 2020 with a family trip to Great Wolf Lodge!
Ad type  other  other  other
Ad word count 124  106  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Great Wolf Lodge”, the text type used is other to obtain the best ad performance. “Great Wolf Lodge” can use this copy style more. On the other hand, “Great Wolf Lodge” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Great Wolf Lodge” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Great Wolf Lodge” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Great Wolf Lodge” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Great Wolf Lodge” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Great Wolf Lodge” top 3 ads schedules are: 1 days,5 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Great Wolf Lodge”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Great Wolf Lodge” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Great Wolf Lodge” ad case study report

If you want to check the best ad case study of other advertisers related to “Great Wolf Lodge”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Great Wolf Lodge”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.