Award-winning Case Study For Great Western Railway By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Great Western Railway”, or large enterprises, they have established a Facebook page for advertising and promotion. “Great Western Railway” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Great Western Railway” through the method of adspy!

Great Western Railway Facebook ad Introduction by ad spy method

“Great Western Railway” introduction:We're here for help, advice or just a chat. For journey enquiries send us a message or find us on Twitter @GWRhelp or

“Great Western Railway” Facebook ads last run:2020-02-17 07:52:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Great Western Railway” ads data to help “Great Western Railway” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Great Western Railway”. In this report, we analyze in detail the best ad cases of “Great Western Railway”.

Great Western Railway Top3 Ads Case Study:

Advertisers Great Western Railway Great Western Railway Great Western Railway
Ad title Buy Cheap Train Tickets Slapstick Festival Take the fun way, not the runway
Ad text Our new journey times mean you can get to London in as little as 70 minutes from Bristol. Check o... Laugh your way into 2020 and hop on a train to Bristol's Slapstick Festival for hilarious comedy ... Take the fun way, not the runway. With free WiFi, power sockets at every seat and no check-in, tr...
Ad format Image Carousel Image
Categories other other other
Duration 1 days 1 days 1 days
Like 72 122 155

Great Western Railway Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Great Western Railway” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Great Western Railway” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Great Western Railway” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Buy Cheap Train Tickets Slapstick Festival Take the fun way, not the runway
Ad text  Our new journey times mean you can get to London in as little as 70 minutes from Bristol. Check o...  Laugh your way into 2020 and hop on a train to Bristol's Slapstick Festival for hilarious comedy ...  Take the fun way, not the runway. With free WiFi, power sockets at every seat and no check-in, tr...
Ad type  other  other  other
Ad word count 257  142  164

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Great Western Railway”, the text type used is other to obtain the best ad performance. “Great Western Railway” can use this copy style more. On the other hand, “Great Western Railway” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Great Western Railway” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Great Western Railway” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Great Western Railway” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Great Western Railway” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Great Western Railway” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Great Western Railway”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Great Western Railway” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Great Western Railway” ad case study report

If you want to check the best ad case study of other advertisers related to “Great Western Railway”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Great Western Railway”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.