Award-winning Case Study For Great Learning By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Great Learning”, or large enterprises, they have established a Facebook page for advertising and promotion. “Great Learning” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Great Learning” through the method of adspy!

Great Learning Facebook ad Introduction by ad spy method

“Great Learning” introduction:At Great Learning, we believe that data drives the world – with analytics and automation being the deciding factors for success.

“Great Learning” Facebook ads last run:2020-02-17 05:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Great Learning” ads data to help “Great Learning” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Great Learning”. In this report, we analyze in detail the best ad cases of “Great Learning”.

Great Learning Top3 Ads Case Study:

 1st2nd3rd
Advertisers Great Learning Great Learning Great Learning
Ad title Choose from online & classroom modes 21-Month Full-Time / Weekend Classroom Program 5-Month Data Science Course with Placement Assistance
Ad text 3000+ careers transformed, 70+ batches launched. Up skill yourself by mastering Data Science & An... Join PES University's 21-Month Full-Time/Weekend Classroom M.Tech Program in Data Science and Mac... Join Great Lakes 5-Month PG Program in Data Science with Placement Assistance. Upskill to job rol...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 27 days 7 days 127 days
Like 1301 223 50192

Great Learning Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Great Learning” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Great Learning” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Great Learning” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Choose from online & classroom modes 21-Month Full-Time / Weekend Classroom Program 5-Month Data Science Course with Placement Assistance
Ad text  3000+ careers transformed, 70+ batches launched. Up skill yourself by mastering Data Science & An...  Join PES University's 21-Month Full-Time/Weekend Classroom M.Tech Program in Data Science and Mac...  Join Great Lakes 5-Month PG Program in Data Science with Placement Assistance. Upskill to job rol...
Ad type  other  other  other
Ad word count 149  274  241

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Great Learning”, the text type used is other to obtain the best ad performance. “Great Learning” can use this copy style more. On the other hand, “Great Learning” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Great Learning” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Great Learning” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Great Learning” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Great Learning” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Great Learning” top 3 ads schedules are: 27 days,7 days, and 127 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Great Learning”‘s top 1 ad duration is 27 days. Every advertisement has a life cycle.
“Great Learning” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Great Learning” ad case study report

If you want to check the best ad case study of other advertisers related to “Great Learning”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Great Learning”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.