Award-winning Case Study For GRE General Test By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GRE General Test”, or large enterprises, they have established a Facebook page for advertising and promotion. “GRE General Test” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GRE General Test” through the method of adspy!

GRE General Test Facebook ad Introduction by ad spy method

“GRE General Test” introduction:The official ETS page for the GRE® General Test is a community where future grad and biz school students share tips and test-taking experiences.

“GRE General Test” Facebook ads last run:2020-02-17 06:24:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GRE General Test” ads data to help “GRE General Test” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GRE General Test”. In this report, we analyze in detail the best ad cases of “GRE General Test”.

GRE General Test Top3 Ads Case Study:

 1st2nd3rd
Advertisers GRE General Test GRE General Test GRE General Test
Ad title Quiz: MBA or Specialized Master’s Degree? Your GRE® scores can take you to the U.S. Your GRE® scores can take you to the U.S.
Ad text As business school expert Stacy Blackman explains here, you have options to consider for your bus... Business school admissions expert Stacy Blackman shares the reasons so many of her international ... Business school admissions expert Stacy Blackman shares the reasons so many of her international ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 4 days 4 days 1 days
Like 617 869 16

GRE General Test Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GRE General Test” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GRE General Test” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GRE General Test” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Quiz: MBA or Specialized Master’s Degree? Your GRE® scores can take you to the U.S. Your GRE® scores can take you to the U.S.
Ad text  As business school expert Stacy Blackman explains here, you have options to consider for your bus...  Business school admissions expert Stacy Blackman shares the reasons so many of her international ...  Business school admissions expert Stacy Blackman shares the reasons so many of her international ...
Ad type  other  other  other
Ad word count 147  139  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GRE General Test”, the text type used is other to obtain the best ad performance. “GRE General Test” can use this copy style more. On the other hand, “GRE General Test” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GRE General Test” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GRE General Test” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “GRE General Test” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GRE General Test” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GRE General Test” top 3 ads schedules are: 4 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GRE General Test”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“GRE General Test” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GRE General Test” ad case study report

If you want to check the best ad case study of other advertisers related to “GRE General Test”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GRE General Test”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.