Award-winning Case Study For Graystone Hills By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Graystone Hills”, or large enterprises, they have established a Facebook page for advertising and promotion. “Graystone Hills” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Graystone Hills” through the method of adspy!

Graystone Hills Facebook ad Introduction by ad spy method

“Graystone Hills” introduction:Rolling hills are the main attraction in Friendswood Develoment Company's newest master-planned community - appropriately named Graystone Hills. Graystone Hills is a 331-acre development enhanced by topography that includes rolling hills and bluffs.

“Graystone Hills” Facebook ads last run:2020-02-22 23:12:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Graystone Hills” ads data to help “Graystone Hills” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Graystone Hills”. In this report, we analyze in detail the best ad cases of “Graystone Hills”.

Graystone Hills Top3 Ads Case Study:

Advertisers Graystone Hills Graystone Hills Graystone Hills
Ad title Discovery New Home Tour Discovery New Home Tour New Homes in Conroe
Ad text Find Houston's very best places to call home during the Friendswood Development Company Discovery... Find Houston's very best places to call home during the Friendswood Development Company Discovery... Homes in Graystone Hills possess lavish kitchens with all the right finishes!
Ad format Image Video Image
Categories Neighborhood Neighborhood Neighborhood
Duration 2 days 2 days 168 days
Like 7 1 284

Graystone Hills Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Graystone Hills” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Graystone Hills” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Graystone Hills” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Discovery New Home Tour Discovery New Home Tour New Homes in Conroe
Ad text  Find Houston's very best places to call home during the Friendswood Development Company Discovery...  Find Houston's very best places to call home during the Friendswood Development Company Discovery...  Homes in Graystone Hills possess lavish kitchens with all the right finishes!
Ad type  other  other  other
Ad word count 256  256  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Graystone Hills”, the text type used is other to obtain the best ad performance. “Graystone Hills” can use this copy style more. On the other hand, “Graystone Hills” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Graystone Hills” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Graystone Hills” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Graystone Hills” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Graystone Hills” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Graystone Hills” top 3 ads schedules are: 2 days,2 days, and 168 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Graystone Hills”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Graystone Hills” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Graystone Hills” ad case study report

If you want to check the best ad case study of other advertisers related to “Graystone Hills”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Graystone Hills”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.