Award-winning Case Study For Grantham University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Grantham University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Grantham University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Grantham University” through the method of adspy!

Grantham University Facebook ad Introduction by ad spy method

“Grantham University” introduction:We are an accredited, 100% online university offering flexible, convenient, and affordable degree and certificate programs. Visit to learn more.

“Grantham University” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Grantham University” ads data to help “Grantham University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Grantham University”. In this report, we analyze in detail the best ad cases of “Grantham University”.

Grantham University Top3 Ads Case Study:

Advertisers Grantham University Grantham University Grantham University
Ad title Online Paralegal Degree Graduate to Grantham Online, Career-Driven Degrees
Ad text Learn legal concepts, research and writing skills in our online Associate of Arts in Paralegal St... Completing high school online this year? Move up to university education that’s 100% online and r... Earn your degree 100% online from a private university with one of the lowest tuition rates in th...
Ad format Image Image Image
Categories College & University other College & University
Duration 320 days 6 days 15 days
Like 960 107 9

Grantham University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Grantham University” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Grantham University” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Grantham University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Online Paralegal Degree Graduate to Grantham Online, Career-Driven Degrees
Ad text  Learn legal concepts, research and writing skills in our online Associate of Arts in Paralegal St...  Completing high school online this year? Move up to university education that’s 100% online and r...  Earn your degree 100% online from a private university with one of the lowest tuition rates in th...
Ad type  other  other  other
Ad word count 123  146  106

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Grantham University”, the text type used is other to obtain the best ad performance. “Grantham University” can use this copy style more. On the other hand, “Grantham University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Grantham University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Grantham University” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Grantham University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Grantham University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Grantham University” top 3 ads schedules are: 320 days,6 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Grantham University”‘s top 1 ad duration is 320 days. Every advertisement has a life cycle.
“Grantham University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Grantham University” ad case study report

If you want to check the best ad case study of other advertisers related to “Grantham University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Grantham University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.