Award-winning Case Study For Granite Peak Ski Area By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Granite Peak Ski Area”, or large enterprises, they have established a Facebook page for advertising and promotion. “Granite Peak Ski Area” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Granite Peak Ski Area” through the method of adspy!

Granite Peak Ski Area Facebook ad Introduction by ad spy method

“Granite Peak Ski Area” introduction:Granite Peak® Ski Area Celebrating 15 Years of Renovations 7 Lifts, 700 vertical feet, 74 runs and 265 acres of the best ski-able terrain in the Midwest!

“Granite Peak Ski Area” Facebook ads last run:2020-02-17 09:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Granite Peak Ski Area” ads data to help “Granite Peak Ski Area” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Granite Peak Ski Area”. In this report, we analyze in detail the best ad cases of “Granite Peak Ski Area”.

Granite Peak Ski Area Top3 Ads Case Study:

 1st2nd3rd
Advertisers Granite Peak Ski Area Granite Peak Ski Area Granite Peak Ski Area
Ad title Granite Peak Ski Area Granite Peak Ski Area Granite Peak Ski Area
Ad text Special nightly rates that make skiing under the stars beautiful! Come see why we're #1 in Wisconsin! 75 Runs, High Speed Lifts, Car to Lift Access! Create the best memories with some of the best experiences! 75 Runs | 3 High Speed Chairlifts
CTA type GET_DIRECTIONS LIKE_PAGE LIKE_PAGE
Ad format Image Video Video
Categories Ski Resort Ski Resort Ski Resort
Duration 174 days 1 days 16 days
Like 0 13 1

Granite Peak Ski Area Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Granite Peak Ski Area” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Granite Peak Ski Area” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Granite Peak Ski Area” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Granite Peak Ski Area Granite Peak Ski Area Granite Peak Ski Area
Ad text  Special nightly rates that make skiing under the stars beautiful!  Come see why we're #1 in Wisconsin! 75 Runs, High Speed Lifts, Car to Lift Access!  Create the best memories with some of the best experiences! 75 Runs | 3 High Speed Chairlifts
Ad type  other  other  other
Ad word count 65  83  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Granite Peak Ski Area”, the text type used is other to obtain the best ad performance. “Granite Peak Ski Area” can use this copy style more. On the other hand, “Granite Peak Ski Area” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Granite Peak Ski Area” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Granite Peak Ski Area” are:GET_DIRECTIONS,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Granite Peak Ski Area” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Granite Peak Ski Area” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Granite Peak Ski Area” top 3 ads schedules are: 174 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Granite Peak Ski Area”‘s top 1 ad duration is 174 days. Every advertisement has a life cycle.
“Granite Peak Ski Area” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Granite Peak Ski Area” ad case study report

If you want to check the best ad case study of other advertisers related to “Granite Peak Ski Area”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Granite Peak Ski Area”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.