Award-winning Case Study For Grand Voyage By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Grand Voyage”, or large enterprises, they have established a Facebook page for advertising and promotion. “Grand Voyage” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Grand Voyage” through the method of adspy!

Grand Voyage Facebook ad Introduction by ad spy method

“Grand Voyage” introduction:The Grand Voyage collection is handcrafted in Italy along side the world’s most prestigious designers. We pride ourselves on offering the highest quality leather goods at a true direct to consumer price. Welcome to “Affordable Luxury”.

“Grand Voyage” Facebook ads last run:2020-02-17 09:28:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Grand Voyage” ads data to help “Grand Voyage” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Grand Voyage”. In this report, we analyze in detail the best ad cases of “Grand Voyage”.

Grand Voyage Top3 Ads Case Study:

Advertisers Grand Voyage Grand Voyage Grand Voyage
Ad title Designed in LA. Handcrafted in Italy. Modern Classics Grand Voyage
Ad text "What to wear for date night." -GQ Designed in LA. Handcrafted in Italy. Shipped to direct to you. Your Search For Something Better Ends Here. Handmade In Italy
Ad format Video Carousel Carousel
Categories Retail Company Retail Company Retail Company
Duration 377 days 38 days 6 days
Like 487 8 0

Grand Voyage Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Grand Voyage” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Grand Voyage” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Grand Voyage” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Designed in LA. Handcrafted in Italy. Modern Classics Grand Voyage
Ad text  "What to wear for date night." -GQ  Designed in LA. Handcrafted in Italy. Shipped to direct to you.  Your Search For Something Better Ends Here. Handmade In Italy
Ad type  other  other  other
Ad word count 34  63  63

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Grand Voyage”, the text type used is other to obtain the best ad performance. “Grand Voyage” can use this copy style more. On the other hand, “Grand Voyage” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Grand Voyage” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Grand Voyage” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Grand Voyage” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Grand Voyage” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Grand Voyage” top 3 ads schedules are: 377 days,38 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Grand Voyage”‘s top 1 ad duration is 377 days. Every advertisement has a life cycle.
“Grand Voyage” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Grand Voyage” ad case study report

If you want to check the best ad case study of other advertisers related to “Grand Voyage”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Grand Voyage”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.