Award-winning Case Study For Grand Lucayan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Grand Lucayan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Grand Lucayan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Grand Lucayan” through the method of adspy!

Grand Lucayan Facebook ad Introduction by ad spy method

“Grand Lucayan” introduction:The Grand Lucayan, only 70 miles off the coast of Florida on Grand Bahama Island, Bahamas Visit

“Grand Lucayan” Facebook ads last run:2020-02-21 10:38:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Grand Lucayan” ads data to help “Grand Lucayan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Grand Lucayan”. In this report, we analyze in detail the best ad cases of “Grand Lucayan”.

Grand Lucayan Top3 Ads Case Study:

Advertisers Grand Lucayan Grand Lucayan Grand Lucayan
Ad title Grand Lucayan Grand Lucayan Rounds on Reef
Ad text Discover Grand Bahama Island's favorite getaway- just 70 miles off the coast of Florida.  Book your vacation with Grand Lucayan and play golf as you enjoy unlimited green fees on Island!
Ad format Image Video Image
Categories Beach Resort Beach Resort Beach Resort
Duration 1 days 1 days 18 days
Like 19 0 11

Grand Lucayan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Grand Lucayan” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Grand Lucayan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Grand Lucayan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grand Lucayan Grand Lucayan Rounds on Reef
Ad text  Discover Grand Bahama Island's favorite getaway- just 70 miles off the coast of Florida.    Book your vacation with Grand Lucayan and play golf as you enjoy unlimited green fees on Island!
Ad type  other  other  other
Ad word count 88  0  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Grand Lucayan”, the text type used is other to obtain the best ad performance. “Grand Lucayan” can use this copy style more. On the other hand, “Grand Lucayan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Grand Lucayan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Grand Lucayan” are:LIKE_PAGE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Grand Lucayan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Grand Lucayan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Grand Lucayan” top 3 ads schedules are: 1 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Grand Lucayan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Grand Lucayan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Grand Lucayan” ad case study report

If you want to check the best ad case study of other advertisers related to “Grand Lucayan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Grand Lucayan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.