Award-winning Case Study For Grand Canyon University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Grand Canyon University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Grand Canyon University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Grand Canyon University” through the method of adspy!

Grand Canyon University Facebook ad Introduction by ad spy method

“Grand Canyon University” introduction:Welcome to the official Grand Canyon University Facebook page! GCU is Arizona's premier nonprofit private Christian university located in Phoenix, Arizona.

“Grand Canyon University” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Grand Canyon University” ads data to help “Grand Canyon University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Grand Canyon University”. In this report, we analyze in detail the best ad cases of “Grand Canyon University”.

Grand Canyon University Top3 Ads Case Study:

Advertisers Grand Canyon University Grand Canyon University Grand Canyon University
Ad title Online PhD on Your Time Dr. of Business Admin Online College of Doctoral Studies
Ad text An empirical, research-based approach is at the heart of our PhD programs. Explore your options! Are you ready to take the next step in your career? Earn your DBA online with GCU. GCU's online doctoral programs allow you to earn your doctorate anywhere. Chat with a GCU represe...
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 30 days
Like 50 96 1612

Grand Canyon University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Grand Canyon University” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Grand Canyon University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Grand Canyon University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Online PhD on Your Time Dr. of Business Admin Online College of Doctoral Studies
Ad text  An empirical, research-based approach is at the heart of our PhD programs. Explore your options!  Are you ready to take the next step in your career? Earn your DBA online with GCU.  GCU's online doctoral programs allow you to earn your doctorate anywhere. Chat with a GCU represe...
Ad type  other  other  other
Ad word count 96  82  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Grand Canyon University”, the text type used is other to obtain the best ad performance. “Grand Canyon University” can use this copy style more. On the other hand, “Grand Canyon University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Grand Canyon University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Grand Canyon University” are:LEARN_MORE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Grand Canyon University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Grand Canyon University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Grand Canyon University” top 3 ads schedules are: 1 days,1 days, and 30 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Grand Canyon University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Grand Canyon University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Grand Canyon University” ad case study report

If you want to check the best ad case study of other advertisers related to “Grand Canyon University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Grand Canyon University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.