Award-winning Case Study For Goya Foods By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Goya Foods”, or large enterprises, they have established a Facebook page for advertising and promotion. “Goya Foods” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Goya Foods” through the method of adspy!

Goya Foods Facebook ad Introduction by ad spy method

“Goya Foods” introduction:The official Fan Page for Goya Foods. Follow Us On Twitter: @GoyaFoods

“Goya Foods” Facebook ads last run:2020-02-17 07:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Goya Foods” ads data to help “Goya Foods” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Goya Foods”. In this report, we analyze in detail the best ad cases of “Goya Foods”.

Goya Foods Top3 Ads Case Study:

Advertisers Goya Foods Goya Foods Goya Foods
Ad title Celebrate with an Unforgettable Brunch Goya Foods Goya Foods | Authentic Latino Food & Recipes
Ad text Celebrate Mother's Day with a gift mom will never forget: a scrumptious and elegant breakfast or ... We love cooking with our award-winning GOYA® Extra Virgin Olive Oil. Here are 3 stunning recipes... We absolutely love our award-winning GOYA® Extra Virgin Olive Oil. Here are 3 recipes where it pl...
Ad format Video Carousel Carousel
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 1 days 1 days
Like 345 0 17

Goya Foods Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Goya Foods” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Goya Foods” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Goya Foods” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Celebrate with an Unforgettable Brunch Goya Foods Goya Foods | Authentic Latino Food & Recipes
Ad text  Celebrate Mother's Day with a gift mom will never forget: a scrumptious and elegant breakfast or ...  We love cooking with our award-winning GOYA® Extra Virgin Olive Oil. Here are 3 stunning recipes...  We absolutely love our award-winning GOYA® Extra Virgin Olive Oil. Here are 3 recipes where it pl...
Ad type  other  other  other
Ad word count 271  327  314

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Goya Foods”, the text type used is other to obtain the best ad performance. “Goya Foods” can use this copy style more. On the other hand, “Goya Foods” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Goya Foods” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Goya Foods” are:LEARN_MORE,VIEW_INSTAGRAM_PROFILE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Goya Foods” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Goya Foods” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Goya Foods” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Goya Foods”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Goya Foods” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Goya Foods” ad case study report

If you want to check the best ad case study of other advertisers related to “Goya Foods”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Goya Foods”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.