Award-winning Case Study For Goulburn Valley By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Goulburn Valley”, or large enterprises, they have established a Facebook page for advertising and promotion. “Goulburn Valley” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Goulburn Valley” through the method of adspy!

Goulburn Valley Facebook ad Introduction by ad spy method

“Goulburn Valley” introduction:For generations Australians have chosen GOULBURN VALLEY® fruit products - because we just love fruit.

“Goulburn Valley” Facebook ads last run:2020-02-21 15:34:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Goulburn Valley” ads data to help “Goulburn Valley” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Goulburn Valley”. In this report, we analyze in detail the best ad cases of “Goulburn Valley”.

Goulburn Valley Top3 Ads Case Study:

Advertisers Goulburn Valley Goulburn Valley Goulburn Valley
Ad title Goulburn Valley Goulburn Valley Goulburn Valley
Ad text  "Our Fruit Plus Pouches are the perfect snack for those sunny days by the pool! Why not try the... 
CTA type N/A N/A N/A
Ad format Video Video Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 8 days 8 days 6 days
Like 0 0 0

Goulburn Valley Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Goulburn Valley” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Goulburn Valley” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Goulburn Valley” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Goulburn Valley Goulburn Valley Goulburn Valley
Ad text    "Our Fruit Plus Pouches are the perfect snack for those sunny days by the pool! Why not try the...  
Ad type  other  other  other
Ad word count 0  111  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Goulburn Valley”, the text type used is other to obtain the best ad performance. “Goulburn Valley” can use this copy style more. On the other hand, “Goulburn Valley” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Goulburn Valley” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Goulburn Valley” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Goulburn Valley” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Goulburn Valley” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Goulburn Valley” top 3 ads schedules are: 8 days,8 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Goulburn Valley”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Goulburn Valley” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Goulburn Valley” ad case study report

If you want to check the best ad case study of other advertisers related to “Goulburn Valley”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Goulburn Valley”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.