Award-winning Case Study For GOtrip 旅遊看世界 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GOtrip 旅遊看世界”, or large enterprises, they have established a Facebook page for advertising and promotion. “GOtrip 旅遊看世界” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GOtrip 旅遊看世界” through the method of adspy!

GOtrip 旅遊看世界 Facebook ad Introduction by ad spy method

“GOtrip 旅遊看世界” introduction:廣告或合作查詢 活動或採訪邀請

“GOtrip 旅遊看世界” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GOtrip 旅遊看世界” ads data to help “GOtrip 旅遊看世界” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GOtrip 旅遊看世界”. In this report, we analyze in detail the best ad cases of “GOtrip 旅遊看世界”.

GOtrip 旅遊看世界 Top3 Ads Case Study:

Advertisers GOtrip 旅遊看世界 GOtrip 旅遊看世界 GOtrip 旅遊看世界
Ad title 旅行便秘,原來身體響警號!拆解旅行便秘的4大成因 | 旅遊, 旅遊攻略, 生活, 生活百科, 藥妝 | GOtrip 旅遊看世界 GOtrip 旅遊看世界
Ad text 【你一定試過嘅旅行便秘】4大成因逐個睇 好多時去旅行,明明心情好好,四周圍又食又玩,不過一個便秘,就可以破壞晒所有心情,就連好味嘅食物都無法進食!立即同大家拆解4大旅行便秘嘅原因,原來有機會係... 【#買聖誕禮物之選】就嚟到普天同慶嘅聖誕節,少不了要交換禮物!宜家簡單得多,只要上香港機場網上商店,隨時隨地醒起就可以買禮物,而喺12月31日前購物,消費滿港... 【逼住你飛】HK Express又推出特價機票喇,今次推出嘅優惠有成25個航點咁多,票價都只係$88*起咋!咁嘅價錢簡直係唔飛唔得~最快8月尾就可以出發,學生哥可以開學之前去多轉旅行,打工仔又可...
Ad format Image Carousel Image
Categories other other other
Duration 5 days 1 days 1 days
Like 229 28 147

GOtrip 旅遊看世界 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GOtrip 旅遊看世界” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GOtrip 旅遊看世界” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GOtrip 旅遊看世界” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 旅行便秘,原來身體響警號!拆解旅行便秘的4大成因 | 旅遊, 旅遊攻略, 生活, 生活百科, 藥妝 | GOtrip 旅遊看世界 GOtrip 旅遊看世界
Ad text  【你一定試過嘅旅行便秘】4大成因逐個睇 好多時去旅行,明明心情好好,四周圍又食又玩,不過一個便秘,就可以破壞晒所有心情,就連好味嘅食物都無法進食!立即同大家拆解4大旅行便秘嘅原因,原來有機會係...  【#買聖誕禮物之選】就嚟到普天同慶嘅聖誕節,少不了要交換禮物!宜家簡單得多,只要上香港機場網上商店,隨時隨地醒起就可以買禮物,而喺12月31日前購物,消費滿港...  【逼住你飛】HK Express又推出特價機票喇,今次推出嘅優惠有成25個航點咁多,票價都只係$88*起咋!咁嘅價錢簡直係唔飛唔得~最快8月尾就可以出發,學生哥可以開學之前去多轉旅行,打工仔又可...
Ad type  other  other  other
Ad word count 239  308  288

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GOtrip 旅遊看世界”, the text type used is other to obtain the best ad performance. “GOtrip 旅遊看世界” can use this copy style more. On the other hand, “GOtrip 旅遊看世界” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GOtrip 旅遊看世界” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GOtrip 旅遊看世界” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “GOtrip 旅遊看世界” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GOtrip 旅遊看世界” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GOtrip 旅遊看世界” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GOtrip 旅遊看世界”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“GOtrip 旅遊看世界” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GOtrip 旅遊看世界” ad case study report

If you want to check the best ad case study of other advertisers related to “GOtrip 旅遊看世界”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GOtrip 旅遊看世界”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.