Award-winning Case Study For Goodyear Argentina By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Goodyear Argentina”, or large enterprises, they have established a Facebook page for advertising and promotion. “Goodyear Argentina” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Goodyear Argentina” through the method of adspy!

Goodyear Argentina Facebook ad Introduction by ad spy method

“Goodyear Argentina” introduction:Empresa de neumáticos líder a nivel mundial. Emplea a cerca de 69,000 personas y fabrica sus productos en 52 instalaciones en 22 países de todo el mundo

“Goodyear Argentina” Facebook ads last run:2020-02-17 07:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Goodyear Argentina” ads data to help “Goodyear Argentina” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Goodyear Argentina”. In this report, we analyze in detail the best ad cases of “Goodyear Argentina”.

Goodyear Argentina Top3 Ads Case Study:

 1st2nd3rd
Advertisers Goodyear Argentina Goodyear Argentina Goodyear Argentina
Ad title Kit X2 Neumáticos Goodyear 175/70r13 Assurance - $ 6.020,98 Neumático Goodyear 205/55r16 Efficientgrip Perfor. - $ 5.815,00 Espacial neumáticos Neumáticos para Autos y Camionetas en Mercado Libre Argentina
Ad text Ingresa a nuestra Tienda y compra los neumáticos que tu auto merece. Siempre es mejor con Goodye... Ingresa a nuestra Tienda y compra los neumáticos que tu auto merece. Siempre es mejor con Goodye... Encontrá el neumático Goodyear para tu vehículo en Mercado Libre. Mejor con #Goodyear . . #goodye...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories Tire Dealer & Repair Shop Tire Dealer & Repair Shop Tire Dealer & Repair Shop
Duration 25 days 1 days 1 days
Like 6 0 0

Goodyear Argentina Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Goodyear Argentina” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Goodyear Argentina” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Goodyear Argentina” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kit X2 Neumáticos Goodyear 175/70r13 Assurance - $ 6.020,98 Neumático Goodyear 205/55r16 Efficientgrip Perfor. - $ 5.815,00 Espacial neumáticos Neumáticos para Autos y Camionetas en Mercado Libre Argentina
Ad text  Ingresa a nuestra Tienda y compra los neumáticos que tu auto merece. Siempre es mejor con Goodye...  Ingresa a nuestra Tienda y compra los neumáticos que tu auto merece. Siempre es mejor con Goodye...  Encontrá el neumático Goodyear para tu vehículo en Mercado Libre. Mejor con #Goodyear . . #goodye...
Ad type  other  other  other
Ad word count 161  161  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Goodyear Argentina”, the text type used is other to obtain the best ad performance. “Goodyear Argentina” can use this copy style more. On the other hand, “Goodyear Argentina” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Goodyear Argentina” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Goodyear Argentina” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Goodyear Argentina” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Goodyear Argentina” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Goodyear Argentina” top 3 ads schedules are: 25 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Goodyear Argentina”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“Goodyear Argentina” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Goodyear Argentina” ad case study report

If you want to check the best ad case study of other advertisers related to “Goodyear Argentina”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Goodyear Argentina”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.