Award-winning Case Study For GONG Surfboards By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “GONG Surfboards”, or large enterprises, they have established a Facebook page for advertising and promotion. “GONG Surfboards” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “GONG Surfboards” through the method of adspy!

GONG Surfboards Facebook ad Introduction by ad spy method

“GONG Surfboards” introduction:We sell direct, you save money !!!

“GONG Surfboards” Facebook ads last run:2020-02-17 07:48:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “GONG Surfboards” ads data to help “GONG Surfboards” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “GONG Surfboards”. In this report, we analyze in detail the best ad cases of “GONG Surfboards”.

GONG Surfboards Top3 Ads Case Study:

Advertisers GONG Surfboards GONG Surfboards GONG Surfboards
Ad title MOVIE : brand new colors !!! GONG GALAXY - New website GONG SUPboards
Ad text Diane, Béryl and L’Ours relishing a Wing Foil session that has held all its promises. Enjoy Win... Woop woop: new website GONG Galaxy in ON !!! Discover your SUP potential !!!
Ad format Video Image Image
Categories other other Outdoor & Sporting Goods Company
Duration 1 days 1 days 161 days
Like 1297 584 0

GONG Surfboards Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “GONG Surfboards” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“GONG Surfboards” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “GONG Surfboards” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MOVIE : brand new colors !!! GONG GALAXY - New website GONG SUPboards
Ad text  Diane, Béryl and L’Ours relishing a Wing Foil session that has held all its promises. Enjoy Win...  Woop woop: new website GONG Galaxy in ON !!!  Discover your SUP potential !!!
Ad type  other  other  other
Ad word count 279  44  31

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “GONG Surfboards”, the text type used is other to obtain the best ad performance. “GONG Surfboards” can use this copy style more. On the other hand, “GONG Surfboards” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “GONG Surfboards” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “GONG Surfboards” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “GONG Surfboards” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “GONG Surfboards” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “GONG Surfboards” top 3 ads schedules are: 1 days,1 days, and 161 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “GONG Surfboards”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“GONG Surfboards” should put ads in the best time period, so that ads get the most value in a limited time.

Related “GONG Surfboards” ad case study report

If you want to check the best ad case study of other advertisers related to “GONG Surfboards”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “GONG Surfboards”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.