Award-winning Case Study For Golden Destinations By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Golden Destinations”, or large enterprises, they have established a Facebook page for advertising and promotion. “Golden Destinations” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Golden Destinations” through the method of adspy!

Golden Destinations Facebook ad Introduction by ad spy method

“Golden Destinations” introduction:Malaysia Most Leading B2B Travel Wholesaler / Malaysia International Travel Alliance

“Golden Destinations” Facebook ads last run:2020-02-24 15:02:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Golden Destinations” ads data to help “Golden Destinations” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Golden Destinations”. In this report, we analyze in detail the best ad cases of “Golden Destinations”.

Golden Destinations Top3 Ads Case Study:

Advertisers Golden Destinations Golden Destinations Golden Destinations
Ad title Golden Destinations Photos from Golden Destinations's post Golden Destinations
Ad text 【GD Amazing China - 8天6晚 #东北 夏日风情】 欢迎一起参与8天6晚 东北夏日风情之游!! 品尝当地的特色美食及享受与世隔绝,风光明媚的世外桃源!!别再等了,赶快与我们GD... 【#GD PREMIUM : 10D7N ENCHANTING #GREECE & AEGEAN SEA】 It’s the very personal relationship you ca... 【GD世界邮轮-海洋航行者号】 ⛴登上皇家加勒比国际邮轮海洋航行者号,与至亲共度完美假日之旅! 优惠有限,马上订购您的舱房吧! 地点:新加坡 – 巴生港 – 新加坡 (4天3晚) 出发...
Ad format Carousel Carousel Image
Categories Brand Brand Brand
Duration 1 days 1 days 284 days
Like 219 80 33

Golden Destinations Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Golden Destinations” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Golden Destinations” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Golden Destinations” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Golden Destinations Photos from Golden Destinations's post Golden Destinations
Ad text  【GD Amazing China - 8天6晚 #东北 夏日风情】 欢迎一起参与8天6晚 东北夏日风情之游!! 品尝当地的特色美食及享受与世隔绝,风光明媚的世外桃源!!别再等了,赶快与我们GD...  【#GD PREMIUM : 10D7N ENCHANTING #GREECE & AEGEAN SEA】 It’s the very personal relationship you ca...  【GD世界邮轮-海洋航行者号】 ⛴登上皇家加勒比国际邮轮海洋航行者号,与至亲共度完美假日之旅! 优惠有限,马上订购您的舱房吧! 地点:新加坡 – 巴生港 – 新加坡 (4天3晚) 出发...
Ad type  other  other  other
Ad word count 1645  2605  1116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Golden Destinations”, the text type used is other to obtain the best ad performance. “Golden Destinations” can use this copy style more. On the other hand, “Golden Destinations” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Golden Destinations” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Golden Destinations” are:MESSAGE_PAGE,NO_BUTTON,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Golden Destinations” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Golden Destinations” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Golden Destinations” top 3 ads schedules are: 1 days,1 days, and 284 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Golden Destinations”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Golden Destinations” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Golden Destinations” ad case study report

If you want to check the best ad case study of other advertisers related to “Golden Destinations”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Golden Destinations”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.