Award-winning Case Study For Global Energy Race By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Global Energy Race”, or large enterprises, they have established a Facebook page for advertising and promotion. “Global Energy Race” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Global Energy Race” through the method of adspy!

Global Energy Race Facebook ad Introduction by ad spy method

“Global Energy Race” introduction:Global Energy Race 2018, tercera edición. Lleguemos juntos a la meta este 23 de septiembre. 35 ciudades 23 países, una sola causa. #RunWithUs

“Global Energy Race” Facebook ads last run:2020-02-17 09:28:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Global Energy Race” ads data to help “Global Energy Race” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Global Energy Race”. In this report, we analyze in detail the best ad cases of “Global Energy Race”.

Global Energy Race Top3 Ads Case Study:

Advertisers Global Energy Race Global Energy Race Global Energy Race
Ad title Are you ready to run with us?  Global Energy Race
Ad text Are you ready to run with us? Tomorrow we will cross the finish line together; 22 countries and 3... Etiqueta a todos los integrantes de tu familia que te acompañarán a la meta de la quinta edición.... How many of you will run as a family again next year? #GER2019 #RunWithUs
CTA type N/A N/A N/A
Ad format Video Video Carousel
Categories other other other
Duration 147 days 1 days 4 days
Like 3280 136 6503

Global Energy Race Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Global Energy Race” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Global Energy Race” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Global Energy Race” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Are you ready to run with us? Global Energy Race
Ad text  Are you ready to run with us? Tomorrow we will cross the finish line together; 22 countries and 3...  Etiqueta a todos los integrantes de tu familia que te acompañarán a la meta de la quinta edición....  How many of you will run as a family again next year? #GER2019 #RunWithUs
Ad type  other  other  other
Ad word count 144  117  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Global Energy Race”, the text type used is other to obtain the best ad performance. “Global Energy Race” can use this copy style more. On the other hand, “Global Energy Race” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Global Energy Race” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Global Energy Race” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Global Energy Race” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Global Energy Race” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Global Energy Race” top 3 ads schedules are: 147 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Global Energy Race”‘s top 1 ad duration is 147 days. Every advertisement has a life cycle.
“Global Energy Race” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Global Energy Race” ad case study report

If you want to check the best ad case study of other advertisers related to “Global Energy Race”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Global Energy Race”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.