Award-winning Case Study For Global Cycling Network By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Global Cycling Network”, or large enterprises, they have established a Facebook page for advertising and promotion. “Global Cycling Network” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Global Cycling Network” through the method of adspy!

Global Cycling Network Facebook ad Introduction by ad spy method

“Global Cycling Network” introduction:Subscribe to our YouTube Channel: http://gcn.eu/FollowGCN Follow us on Twitter: https://twitter.com/gcntweet

“Global Cycling Network” Facebook ads last run:2020-02-01 02:56:39

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Global Cycling Network” ads data to help “Global Cycling Network” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Global Cycling Network”. In this report, we analyze in detail the best ad cases of “Global Cycling Network”.

Global Cycling Network Top3 Ads Case Study:

 1st2nd3rd
Advertisers Global Cycling Network Global Cycling Network Global Cycling Network
Ad title Global Bike Festival ️ 18-21 June Global Bike Festival ️ 18-21 June Global Cycling Network
Ad text Time to change gear and join the GCN and GMBN team at Global Bike Festival. Get your tickets befo... The ultimate cycling festival is here! Get on board fast before prices increase on 2nd March. Glo... Eddy Merckx's phenomenal hour record set in 1972 was set on a steel-framed, drop handlebar bike w...
CTA type BOOK_TRAVEL BOOK_TRAVEL N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 3 days 1 days
Like 77 216 176

Global Cycling Network Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Global Cycling Network” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Global Cycling Network” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Global Cycling Network” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Global Bike Festival ️ 18-21 June Global Bike Festival ️ 18-21 June Global Cycling Network
Ad text  Time to change gear and join the GCN and GMBN team at Global Bike Festival. Get your tickets befo...  The ultimate cycling festival is here! Get on board fast before prices increase on 2nd March. Glo...  Eddy Merckx's phenomenal hour record set in 1972 was set on a steel-framed, drop handlebar bike w...
Ad type  other  other  other
Ad word count 129  146  471

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Global Cycling Network”, the text type used is other to obtain the best ad performance. “Global Cycling Network” can use this copy style more. On the other hand, “Global Cycling Network” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Global Cycling Network” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Global Cycling Network” are:BOOK_TRAVEL,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Global Cycling Network” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Global Cycling Network” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Global Cycling Network” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Global Cycling Network”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Global Cycling Network” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Global Cycling Network” ad case study report

If you want to check the best ad case study of other advertisers related to “Global Cycling Network”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Global Cycling Network”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.