Award-winning Case Study For Glo World By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Glo World”, or large enterprises, they have established a Facebook page for advertising and promotion. “Glo World” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Glo World” through the method of adspy!

Glo World Facebook ad Introduction by ad spy method

“Glo World” introduction:Globacom Limited is Africa's fastest growing telecommunications company. Owned by the Mike Adenuga Group, Globacom is the market leading mobile service provider in Nigeria.

“Glo World” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Glo World” ads data to help “Glo World” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Glo World”. In this report, we analyze in detail the best ad cases of “Glo World”.

Glo World Top3 Ads Case Study:

Advertisers Glo World Glo World Glo World
Ad title Glo World GloWorld (@globacomlimited) • Instagram photos and videos
Ad text Get more talk time when you recharge on Glo. With 5X more bonus you can keep the conversation goi... Get the Best Deals on SmartPhones, Free Add-ons, Airtime and Data, Extended Warranty and Up to 6 ... Glo yakata is here! Recharge N100 and get 2,200% to call any network plus up to 6gb data every m...
Ad format Video Image Image
Categories other Telecommunication Company Telecommunication Company
Duration 1 days 1 days 1 days
Like 75915 0 0

Glo World Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Glo World” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Glo World” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Glo World” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Glo World GloWorld (@globacomlimited) • Instagram photos and videos
Ad text  Get more talk time when you recharge on Glo. With 5X more bonus you can keep the conversation goi...  Get the Best Deals on SmartPhones, Free Add-ons, Airtime and Data, Extended Warranty and Up to 6 ...  Glo yakata is here! Recharge N100 and get 2,200% to call any network plus up to 6gb data every m...
Ad type  other  other  other
Ad word count 136  200  167

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Glo World”, the text type used is other to obtain the best ad performance. “Glo World” can use this copy style more. On the other hand, “Glo World” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Glo World” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Glo World” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Glo World” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Glo World” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Glo World”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Glo World” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Glo World” ad case study report

If you want to check the best ad case study of other advertisers related to “Glo World”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Glo World”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.