Award-winning Case Study For Glasgow Fort By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Glasgow Fort”, or large enterprises, they have established a Facebook page for advertising and promotion. “Glasgow Fort” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Glasgow Fort” through the method of adspy!

Glasgow Fort Facebook ad Introduction by ad spy method

“Glasgow Fort” introduction:Glasgow Fort Shopping Junction 10 M8 Glasgow G34 9DL www.glasgowfort.com

“Glasgow Fort” Facebook ads last run:2020-02-21 00:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Glasgow Fort” ads data to help “Glasgow Fort” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Glasgow Fort”. In this report, we analyze in detail the best ad cases of “Glasgow Fort”.

Glasgow Fort Top3 Ads Case Study:

 1st2nd3rd
Advertisers Glasgow Fort Glasgow Fort Glasgow Fort
Ad title Who's your hero? WIN A MEAL FOR TWO AT GLASGOW FORT Photos from Glasgow Fort's post
Ad text Got an inspiring story to share? We'll be rewarding one awe-inspiring woman a £100 Glasgow Fort g... Fall in love with our Valentine's Day competition We've teamed with Nando's, Frankie & Benny's a... Snap a selfie at our amazing new mural, created by local artists, and be in with a chance at winn...
CTA type APPLY_NOW LEARN_MORE N/A
Ad format Image Image Carousel
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 3 days 6 days
Like 31 204 19

Glasgow Fort Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Glasgow Fort” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Glasgow Fort” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Glasgow Fort” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Who's your hero? WIN A MEAL FOR TWO AT GLASGOW FORT Photos from Glasgow Fort's post
Ad text  Got an inspiring story to share? We'll be rewarding one awe-inspiring woman a £100 Glasgow Fort g...  Fall in love with our Valentine's Day competition We've teamed with Nando's, Frankie & Benny's a...  Snap a selfie at our amazing new mural, created by local artists, and be in with a chance at winn...
Ad type  other  other  other
Ad word count 152  191  342

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Glasgow Fort”, the text type used is other to obtain the best ad performance. “Glasgow Fort” can use this copy style more. On the other hand, “Glasgow Fort” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Glasgow Fort” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Glasgow Fort” are:APPLY_NOW,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Glasgow Fort” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Glasgow Fort” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Glasgow Fort” top 3 ads schedules are: 1 days,3 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Glasgow Fort”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Glasgow Fort” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Glasgow Fort” ad case study report

If you want to check the best ad case study of other advertisers related to “Glasgow Fort”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Glasgow Fort”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.