Award-winning Case Study For Gibson Sotheby's International Realty By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Gibson Sotheby's International Realty”, or large enterprises, they have established a Facebook page for advertising and promotion. “Gibson Sotheby's International Realty” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Gibson Sotheby's International Realty” through the method of adspy!

Gibson Sotheby's International Realty Facebook ad Introduction by ad spy method

“Gibson Sotheby's International Realty” introduction:We are Boston's luxury real estate company, offering a wide selection of single family homes, estates, lofts, condominiums and townhomes for sale or rent.

“Gibson Sotheby's International Realty” Facebook ads last run:2020-01-19 20:09:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Gibson Sotheby's International Realty” ads data to help “Gibson Sotheby's International Realty” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Gibson Sotheby's International Realty”. In this report, we analyze in detail the best ad cases of “Gibson Sotheby's International Realty”.

Gibson Sotheby's International Realty Top3 Ads Case Study:

 1st2nd3rd
Advertisers Gibson Sotheby's International Realty Gibson Sotheby's International Realty Gibson Sotheby's International Realty
Ad title Gibson Sotheby's International Realty Gibson Sotheby's International Realty Gibson Sotheby's International Realty
Ad text Located in the heart of Back Bay, this beautiful single-family townhouse welcomes you in through ... OPEN HOUSE: Saturday 5/11 from 1-3pm Discover the tranquility of this coastal Cohasset home with... Combining form and function, this South End condominium features front-to-back living that gives ...
CTA type LEARN_MORE CONTACT_US LEARN_MORE
Ad format Carousel Carousel Carousel
Categories Real Estate Service Real Estate Service Real Estate Service
Duration 1 days 1 days 1 days
Like 2 2 3

Gibson Sotheby's International Realty Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Gibson Sotheby's International Realty” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Gibson Sotheby's International Realty” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Gibson Sotheby's International Realty” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Gibson Sotheby's International Realty Gibson Sotheby's International Realty Gibson Sotheby's International Realty
Ad text  Located in the heart of Back Bay, this beautiful single-family townhouse welcomes you in through ...  OPEN HOUSE: Saturday 5/11 from 1-3pm Discover the tranquility of this coastal Cohasset home with...  Combining form and function, this South End condominium features front-to-back living that gives ...
Ad type  other  other  other
Ad word count 342  524  319

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Gibson Sotheby's International Realty”, the text type used is other to obtain the best ad performance. “Gibson Sotheby's International Realty” can use this copy style more. On the other hand, “Gibson Sotheby's International Realty” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Gibson Sotheby's International Realty” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Gibson Sotheby's International Realty” are:LEARN_MORE,CONTACT_US,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Gibson Sotheby's International Realty” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Gibson Sotheby's International Realty” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Gibson Sotheby's International Realty” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Gibson Sotheby's International Realty”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Gibson Sotheby's International Realty” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Gibson Sotheby's International Realty” ad case study report

If you want to check the best ad case study of other advertisers related to “Gibson Sotheby's International Realty”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Gibson Sotheby's International Realty”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.