Award-winning Case Study For Gerber Life Insurance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Gerber Life Insurance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Gerber Life Insurance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Gerber Life Insurance” through the method of adspy!

Gerber Life Insurance Facebook ad Introduction by ad spy method

“Gerber Life Insurance” introduction:Since 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget.

“Gerber Life Insurance” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Gerber Life Insurance” ads data to help “Gerber Life Insurance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Gerber Life Insurance”. In this report, we analyze in detail the best ad cases of “Gerber Life Insurance”.

Gerber Life Insurance Top3 Ads Case Study:

Advertisers Gerber Life Insurance Gerber Life Insurance Gerber Life Insurance
Ad title The Grow-Up® Plan The Grow-Up® Plan Gerber Life Grow-Up® Plan
Ad text Give your child the Grow-Up ® Plan - whole life insurance they can borrow from whenever they need... Watch your child's whole life insurance coverage double during their 18th year - at no extra cost! When you give your grandchild the Grow-Up® Plan, you lock in their childhood rate for life.
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 1638 7 734

Gerber Life Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Gerber Life Insurance” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Gerber Life Insurance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Gerber Life Insurance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Grow-Up® Plan The Grow-Up® Plan Gerber Life Grow-Up® Plan
Ad text  Give your child the Grow-Up ® Plan - whole life insurance they can borrow from whenever they need...  Watch your child's whole life insurance coverage double during their 18th year - at no extra cost!  When you give your grandchild the Grow-Up® Plan, you lock in their childhood rate for life.
Ad type  other  other  other
Ad word count 101  98  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Gerber Life Insurance”, the text type used is other to obtain the best ad performance. “Gerber Life Insurance” can use this copy style more. On the other hand, “Gerber Life Insurance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Gerber Life Insurance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Gerber Life Insurance” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Gerber Life Insurance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Gerber Life Insurance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Gerber Life Insurance” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Gerber Life Insurance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Gerber Life Insurance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Gerber Life Insurance” ad case study report

If you want to check the best ad case study of other advertisers related to “Gerber Life Insurance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Gerber Life Insurance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.