Award-winning Case Study For Generali 365 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Generali 365”, or large enterprises, they have established a Facebook page for advertising and promotion. “Generali 365” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Generali 365” through the method of adspy!

Generali 365 Facebook ad Introduction by ad spy method

“Generali 365” introduction:Generali 365 สะดวกทุกเรื่องกรมธรรม์ด้วยบริการออนไลน์มากมาย ดูแลคุณตลอด 365 วันด้วยสิทธิพิเศษ

“Generali 365” Facebook ads last run:2019-08-28 00:44:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Generali 365” ads data to help “Generali 365” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Generali 365”. In this report, we analyze in detail the best ad cases of “Generali 365”.

Generali 365 Top3 Ads Case Study:

Advertisers Generali 365 Generali 365 Generali 365
Ad title ประกันชีวิตคิดเผื่อมะเร็ง เพื่อพ่อแม่ ไหวแน่แค่วันละ 33 บาท* ประกันสุขภาพเหมาจ่ายหลักล้าน
Ad text เพราะมะเร็งไม่รู้ว่าจะเกิดขึ้นกับใครเมื่อไร ให้ประกันชีวิต คิดเผื่อมะเร็ง ช่วยดูแลคุณด้วยความคุ้... ยิ่งพ่อแม่อายุมาก ก็ยิ่งกังวลกับสุขภาพของท่าน แต่วางใจได้มากขึ้นด้วย ประกันสุขภาพ “GEN รุ่นใหญ่ไห... ไม่ต้องนอนรวมกับใคร ไม่ต้องสำรองจ่าย* ประกันสุขภาพ Generali ดูแลให้ คุ้มครองสูงถึง 1 ล้านบาท หมา...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 211 855 254

Generali 365 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Generali 365” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Generali 365” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Generali 365” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ประกันชีวิตคิดเผื่อมะเร็ง เพื่อพ่อแม่ ไหวแน่แค่วันละ 33 บาท* ประกันสุขภาพเหมาจ่ายหลักล้าน
Ad text  เพราะมะเร็งไม่รู้ว่าจะเกิดขึ้นกับใครเมื่อไร ให้ประกันชีวิต คิดเผื่อมะเร็ง ช่วยดูแลคุณด้วยความคุ้...  ยิ่งพ่อแม่อายุมาก ก็ยิ่งกังวลกับสุขภาพของท่าน แต่วางใจได้มากขึ้นด้วย ประกันสุขภาพ “GEN รุ่นใหญ่ไห...  ไม่ต้องนอนรวมกับใคร ไม่ต้องสำรองจ่าย* ประกันสุขภาพ Generali ดูแลให้ คุ้มครองสูงถึง 1 ล้านบาท หมา...
Ad type  other  other  other
Ad word count 536  1246  301

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Generali 365”, the text type used is other to obtain the best ad performance. “Generali 365” can use this copy style more. On the other hand, “Generali 365” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Generali 365” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Generali 365” are:APPLY_NOW,APPLY_NOW,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Generali 365” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Generali 365” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Generali 365” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Generali 365”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Generali 365” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Generali 365” ad case study report

If you want to check the best ad case study of other advertisers related to “Generali 365”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Generali 365”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.