Award-winning Case Study For General Petroleum By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “General Petroleum”, or large enterprises, they have established a Facebook page for advertising and promotion. “General Petroleum” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “General Petroleum” through the method of adspy!

General Petroleum Facebook ad Introduction by ad spy method

“General Petroleum” introduction:General Petroleum is a manufacturer of German formulated quality lubricating Engine Oil in Middle East,Asia and Africa.

“General Petroleum” Facebook ads last run:2020-02-17 07:56:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “General Petroleum” ads data to help “General Petroleum” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “General Petroleum”. In this report, we analyze in detail the best ad cases of “General Petroleum”.

General Petroleum Top3 Ads Case Study:

Advertisers General Petroleum General Petroleum General Petroleum
Ad title Launching of GP Lubricants in Mian Channu, Khanewal GP Lubricants presents gifts to oil traders Peshawar KP Home - General Petroleum
Ad text Launching of GP Lubricants in another district of Punjab. Sales and Marketing teams are in the l... With strong action plan, Sales Target can be achieved. GP Lubricants presents gifts to Oil Trader... General Petroleum’s world class Engine Oil manufacture from UAE. Visit our website to learn more.
Ad format Carousel Carousel Video
Categories Energy Company Energy Company Energy Company
Duration 1 days 1 days 1 days
Like 1467 1821 355

General Petroleum Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “General Petroleum” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“General Petroleum” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “General Petroleum” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Launching of GP Lubricants in Mian Channu, Khanewal GP Lubricants presents gifts to oil traders Peshawar KP Home - General Petroleum
Ad text  Launching of GP Lubricants in another district of Punjab. Sales and Marketing teams are in the l...  With strong action plan, Sales Target can be achieved. GP Lubricants presents gifts to Oil Trader...  General Petroleum’s world class Engine Oil manufacture from UAE. Visit our website to learn more.
Ad type  other  other  other
Ad word count 259  206  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “General Petroleum”, the text type used is other to obtain the best ad performance. “General Petroleum” can use this copy style more. On the other hand, “General Petroleum” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “General Petroleum” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “General Petroleum” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “General Petroleum” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “General Petroleum” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “General Petroleum” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “General Petroleum”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“General Petroleum” should put ads in the best time period, so that ads get the most value in a limited time.

Related “General Petroleum” ad case study report

If you want to check the best ad case study of other advertisers related to “General Petroleum”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “General Petroleum”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.