Award-winning Case Study For General Assembly By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “General Assembly”, or large enterprises, they have established a Facebook page for advertising and promotion. “General Assembly” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “General Assembly” through the method of adspy!

General Assembly Facebook ad Introduction by ad spy method

“General Assembly” introduction:General Assembly empowers professionals through dynamic courses in coding, business, data, and design.

“General Assembly” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “General Assembly” ads data to help “General Assembly” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “General Assembly”. In this report, we analyze in detail the best ad cases of “General Assembly”.

General Assembly Top3 Ads Case Study:

 1st2nd3rd
Advertisers General Assembly General Assembly General Assembly
Ad title FREE: Intro to Digital Marketing Workshop FREE: Intro to UX Design Workshop FREE: Intro to Digital Marketing Workshop
Ad text Learn how pros put all of the pieces together. Get your FREE introduction to digital marketing f... What the heck is UX design? Come find out for FREE at our upcoming workshop. Deliver your message to the people that matter the most! Let a pro teach you how digital marketin...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Image Image Image
Categories other other other
Duration 203 days 3 days 90 days
Like 218 16 828

General Assembly Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “General Assembly” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“General Assembly” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “General Assembly” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE: Intro to Digital Marketing Workshop FREE: Intro to UX Design Workshop FREE: Intro to Digital Marketing Workshop
Ad text  Learn how pros put all of the pieces together. Get your FREE introduction to digital marketing f...  What the heck is UX design? Come find out for FREE at our upcoming workshop.  Deliver your message to the people that matter the most! Let a pro teach you how digital marketin...
Ad type  other  other  other
Ad word count 129  76  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “General Assembly”, the text type used is other to obtain the best ad performance. “General Assembly” can use this copy style more. On the other hand, “General Assembly” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “General Assembly” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “General Assembly” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “General Assembly” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “General Assembly” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “General Assembly” top 3 ads schedules are: 203 days,3 days, and 90 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “General Assembly”‘s top 1 ad duration is 203 days. Every advertisement has a life cycle.
“General Assembly” should put ads in the best time period, so that ads get the most value in a limited time.

Related “General Assembly” ad case study report

If you want to check the best ad case study of other advertisers related to “General Assembly”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “General Assembly”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.