Award-winning Case Study For Geckos Adventures By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Geckos Adventures”, or large enterprises, they have established a Facebook page for advertising and promotion. “Geckos Adventures” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Geckos Adventures” through the method of adspy!

Geckos Adventures Facebook ad Introduction by ad spy method

“Geckos Adventures” introduction:May your heart be light, your step swift and your stories epic. Small group, grassroots adventures for the young and free. #geckosadventures #epicstories

“Geckos Adventures” Facebook ads last run:2020-02-20 23:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Geckos Adventures” ads data to help “Geckos Adventures” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Geckos Adventures”. In this report, we analyze in detail the best ad cases of “Geckos Adventures”.

Geckos Adventures Top3 Ads Case Study:

 1st2nd3rd
Advertisers Geckos Adventures Geckos Adventures Geckos Adventures
Ad title 25% OFF last-minute trips 25% OFF last-minute trips 
Ad text Be spontaneous and book yourself a holiday – with 25% OFF our last-minute trips, it would be sill... If planning months in advance isn’t for you, we have epic news! Book a trip departing before Sept... 
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Carousel Video N/A
Categories Tour Agency Tour Agency N/A
Duration 28 days 28 days 1 days
Like 6 49 0

Geckos Adventures Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Geckos Adventures” top 3 ads are: Carousel,Video, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Geckos Adventures” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Geckos Adventures” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 25% OFF last-minute trips 25% OFF last-minute trips
Ad text  Be spontaneous and book yourself a holiday – with 25% OFF our last-minute trips, it would be sill...  If planning months in advance isn’t for you, we have epic news! Book a trip departing before Sept...  
Ad type  other  other  other
Ad word count 109  144  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Geckos Adventures”, the text type used is other to obtain the best ad performance. “Geckos Adventures” can use this copy style more. On the other hand, “Geckos Adventures” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Geckos Adventures” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Geckos Adventures” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Geckos Adventures” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Geckos Adventures” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Geckos Adventures” top 3 ads schedules are: 28 days,28 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Geckos Adventures”‘s top 1 ad duration is 28 days. Every advertisement has a life cycle.
“Geckos Adventures” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Geckos Adventures” ad case study report

If you want to check the best ad case study of other advertisers related to “Geckos Adventures”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Geckos Adventures”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.