GDO(GolfDigest Online) Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “GDO(GolfDigest Online)” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “GDO(GolfDigest Online)” ads and analyzes advertising data to help “GDO(GolfDigest Online)” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “GDO(GolfDigest Online)”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “GDO(GolfDigest Online)”.

GDO(GolfDigest Online) Facebook adspy

“GDO(GolfDigest Online)” introduction:GDO(Golf Digest Online)公式Facebookページです。なお、ウォールへの投稿やコメントは、管理人の判断により非表示化・または削除させていただく場合もございます事をご了承下さい。

“GDO(GolfDigest Online)” Facebook ads last run:2020-02-17 05:20:29

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers GDO(GolfDigest Online) GDO(GolfDigest Online) GDO(GolfDigest Online)
Ad title お好きなドライバー1本が当たる!! 「飛距離」×「直進性」を叶えるM6シリーズ ロサーセン20周年記念
Ad text 【5/12締切】ステルヴィオで行くゴルフラウンドやお好きなドライバー、アルファロメオ キャディバックを抽選でプレゼントします!最新のドライバーが当たるチャンスをお見逃しなく! 【M6=真っすぐ遠くへ飛ばせる】 限界ギリギリのボール初速を得るために開発された「スピードインジェクション」搭載のドライバーをはじめ、M6は飛距離と直進性を高いレベルで実現。 【プレゼントキャンペーン情報】 サーフ&ゴルフなブランド「ロサーセン」から、20周年を記念して、人気のゴルフウェアやキャディバッグセット、ゴルフ場無料プレー券を抽選でプレゼント!
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Sports & Recreation Sports & Recreation Sports & Recreation
Duration 1 days 1 days 19 days
Like 163 696 49

GDO(GolfDigest Online) facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “GDO(GolfDigest Online)” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleお好きなドライバー1本が当たる!!「飛距離」×「直進性」を叶えるM6シリーズロサーセン20周年記念
Ad text 【5/12締切】ステルヴィオで行くゴルフラウンドやお好きなドライバー、アルファロメオ キャディバックを抽選でプレゼントします!最新のドライバーが当たるチャンスをお見逃しなく! 【M6=真っすぐ遠くへ飛ばせる】 限界ギリギリのボール初速を得るために開発された「スピードインジェクション」搭載のドライバーをはじめ、M6は飛距離と直進性を高いレベルで実現。 【プレゼントキャンペーン情報】 サーフ&ゴルフなブランド「ロサーセン」から、20周年を記念して、人気のゴルフウェアやキャディバッグセット、ゴルフ場無料プレー券を抽選でプレゼント!
Ad type other other other
Ad word count87 87 89

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “GDO(GolfDigest Online)”, the text type used is other to obtain the best advertising results. “GDO(GolfDigest Online)” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “GDO(GolfDigest Online)” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “GDO(GolfDigest Online)” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“GDO(GolfDigest Online)” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 19 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “GDO(GolfDigest Online)”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.