Award-winning Case Study For Gaston Luga By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Gaston Luga”, or large enterprises, they have established a Facebook page for advertising and promotion. “Gaston Luga” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Gaston Luga” through the method of adspy!

Gaston Luga Facebook ad Introduction by ad spy method

“Gaston Luga” introduction:Stockholm based backpack brand that offers multi functional backpacks with sophisticated Scandinavian design.

“Gaston Luga” Facebook ads last run:2020-02-17 08:12:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Gaston Luga” ads data to help “Gaston Luga” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Gaston Luga”. In this report, we analyze in detail the best ad cases of “Gaston Luga”.

Gaston Luga Top3 Ads Case Study:

Advertisers Gaston Luga Gaston Luga Gaston Luga
Ad title FREE Shipping When You Shop Now! Gaston Luga Gaston Luga - 北歐設計背包
Ad text The backpack you want to travel the world with! Life is short. Capture every moment... In style!... -10% rabatt på allt -Adresslapp + presentförpackning på köpet (värde 354 kr) Hitta din favorit p... 11 • 11 限時優惠:凡購買任何產品,即可享75折優惠和免運費 🇹🇼! 立即前往www.gastonluga.com選購你的心儀產品吧!
Ad format Video Carousel Image
Categories other other other
Duration 1 days 1 days 36 days
Like 0 0 27

Gaston Luga Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Gaston Luga” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Gaston Luga” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Gaston Luga” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE Shipping When You Shop Now! Gaston Luga Gaston Luga - 北歐設計背包
Ad text  The backpack you want to travel the world with! Life is short. Capture every moment... In style!...  -10% rabatt på allt -Adresslapp + presentförpackning på köpet (värde 354 kr) Hitta din favorit p...  11 • 11 限時優惠:凡購買任何產品,即可享75折優惠和免運費 🇹🇼! 立即前往www.gastonluga.com選購你的心儀產品吧!
Ad type  other  other  other
Ad word count 542  117  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Gaston Luga”, the text type used is other to obtain the best ad performance. “Gaston Luga” can use this copy style more. On the other hand, “Gaston Luga” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Gaston Luga” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Gaston Luga” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Gaston Luga” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Gaston Luga” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Gaston Luga” top 3 ads schedules are: 1 days,1 days, and 36 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Gaston Luga”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Gaston Luga” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Gaston Luga” ad case study report

If you want to check the best ad case study of other advertisers related to “Gaston Luga”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Gaston Luga”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.