Award-winning Case Study For Garmin Marine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Garmin Marine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Garmin Marine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Garmin Marine” through the method of adspy!

Garmin Marine Facebook ad Introduction by ad spy method

“Garmin Marine” introduction:Follow us for all things boating, coastal fishing and sailing. Questions about your Garmin? Visit our redesigned Support Center at

“Garmin Marine” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Garmin Marine” ads data to help “Garmin Marine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Garmin Marine”. In this report, we analyze in detail the best ad cases of “Garmin Marine”.

Garmin Marine Top3 Ads Case Study:

Advertisers Garmin Marine Garmin Marine Garmin Marine
Ad title Panoptix LiveScope Panoptix LiveScope Panoptix LiveScope
Ad text Cast at easy-to-interpret live scanning sonar images of fish swimming below and all around your b... Look at the screen on the right. Those are individual fish you see swimming around a submerged tr... Yes, those are fish you see swimming around some submerged trees in real-time scanning sonar deta...
Ad format Video Video Video
Categories Electronics Electronics Electronics
Duration 32 days 25 days 25 days
Like 9 246 186

Garmin Marine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Garmin Marine” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Garmin Marine” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Garmin Marine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Panoptix LiveScope Panoptix LiveScope Panoptix LiveScope
Ad text  Cast at easy-to-interpret live scanning sonar images of fish swimming below and all around your b...  Look at the screen on the right. Those are individual fish you see swimming around a submerged tr...  Yes, those are fish you see swimming around some submerged trees in real-time scanning sonar deta...
Ad type  other  other  other
Ad word count 136  136  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Garmin Marine”, the text type used is other to obtain the best ad performance. “Garmin Marine” can use this copy style more. On the other hand, “Garmin Marine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Garmin Marine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Garmin Marine” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Garmin Marine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Garmin Marine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Garmin Marine” top 3 ads schedules are: 32 days,25 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Garmin Marine”‘s top 1 ad duration is 32 days. Every advertisement has a life cycle.
“Garmin Marine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Garmin Marine” ad case study report

If you want to check the best ad case study of other advertisers related to “Garmin Marine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Garmin Marine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.