Award-winning Case Study For Game matome By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Game matome”, or large enterprises, they have established a Facebook page for advertising and promotion. “Game matome” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Game matome” through the method of adspy!

Game matome Facebook ad Introduction by ad spy method

“Game matome” introduction:おもしろそうなゲームをちょろちょろ。 ハマるとがっつり。 楽しそうなゲーム、新情報など気まぐれに更新していきます。

“Game matome” Facebook ads last run:2020-02-04 09:33:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Game matome” ads data to help “Game matome” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Game matome”. In this report, we analyze in detail the best ad cases of “Game matome”.

Game matome Top3 Ads Case Study:

Advertisers Game matome Game matome Game matome
Ad title ブシモ最新作事前登録受付中 ブシモ最新作事前登録受付中 ロマンシング サガ完全新作
Ad text ペルセポネ―(CV:阿澄佳奈) 冥界と繋がった死霊大陸の支配者。 パンドラ(CV:悠木碧) 強大な亡霊・アモンに取りつかれ、共生関係になってしまった少女。大人しく感情に乏しいが、優しい性格。 ドットで描かれる懐かしくも新しい物語。今こそロマサガを体感せよ!
Ad format Image Image Video
Categories other other Games/Toys
Duration 1 days 1 days 9 days
Like 7 7 1

Game matome Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Game matome” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Game matome” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Game matome” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ブシモ最新作事前登録受付中 ブシモ最新作事前登録受付中 ロマンシング サガ完全新作
Ad text  ペルセポネ―(CV:阿澄佳奈) 冥界と繋がった死霊大陸の支配者。  パンドラ(CV:悠木碧) 強大な亡霊・アモンに取りつかれ、共生関係になってしまった少女。大人しく感情に乏しいが、優しい性格。  ドットで描かれる懐かしくも新しい物語。今こそロマサガを体感せよ!
Ad type  other  other  other
Ad word count 33  63  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Game matome”, the text type used is other to obtain the best ad performance. “Game matome” can use this copy style more. On the other hand, “Game matome” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Game matome” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Game matome” are:BOOK_TRAVEL,BOOK_TRAVEL,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Game matome” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Game matome” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Game matome” top 3 ads schedules are: 1 days,1 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Game matome”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Game matome” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Game matome” ad case study report

If you want to check the best ad case study of other advertisers related to “Game matome”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Game matome”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.