Award-winning Case Study For Game Circus By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Game Circus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Game Circus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Game Circus” through the method of adspy!

Game Circus Facebook ad Introduction by ad spy method

“Game Circus” introduction:GAMES

“Game Circus” Facebook ads last run:2020-01-21 09:23:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Game Circus” ads data to help “Game Circus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Game Circus”. In this report, we analyze in detail the best ad cases of “Game Circus”.

Game Circus Top3 Ads Case Study:

 1st2nd3rd
Advertisers Game Circus Game Circus Game Circus
Ad title NEW GAME! Merge Zoo NEW GAME! Merge Zoo The best tycoon idler mobile game!
Ad text Adopt cute animals! Merge candies! Become the best zookeeper! Adopt cute animals! Merge candies! Become the best zookeeper! Make money, build businesses, collect advisers, and tap your way to riches!
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Video Image
Categories Video Game Video Game Video Game
Duration 147 days 52 days 7 days
Like 5 240 1110

Game Circus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Game Circus” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Game Circus” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Game Circus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title NEW GAME! Merge Zoo NEW GAME! Merge Zoo The best tycoon idler mobile game!
Ad text  Adopt cute animals! Merge candies! Become the best zookeeper!  Adopt cute animals! Merge candies! Become the best zookeeper!  Make money, build businesses, collect advisers, and tap your way to riches!
Ad type  other  other  other
Ad word count 62  62  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Game Circus”, the text type used is other to obtain the best ad performance. “Game Circus” can use this copy style more. On the other hand, “Game Circus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Game Circus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Game Circus” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Game Circus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Game Circus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Game Circus” top 3 ads schedules are: 147 days,52 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Game Circus”‘s top 1 ad duration is 147 days. Every advertisement has a life cycle.
“Game Circus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Game Circus” ad case study report

If you want to check the best ad case study of other advertisers related to “Game Circus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Game Circus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.