Award-winning Case Study For Galeries Lafayette By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Galeries Lafayette”, or large enterprises, they have established a Facebook page for advertising and promotion. “Galeries Lafayette” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Galeries Lafayette” through the method of adspy!

Galeries Lafayette Facebook ad Introduction by ad spy method

“Galeries Lafayette” introduction:Bienvenue dans l'univers de la mode, beauté, accessoire et maison des Galeries Lafayette !

“Galeries Lafayette” Facebook ads last run:2020-02-17 08:04:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Galeries Lafayette” ads data to help “Galeries Lafayette” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Galeries Lafayette”. In this report, we analyze in detail the best ad cases of “Galeries Lafayette”.

Galeries Lafayette Top3 Ads Case Study:

Advertisers Galeries Lafayette Galeries Lafayette Galeries Lafayette
Ad title Nouvel espace lingerie aux Galeries Lafayette! YEEZY BOOST 700 MNVN (ORANGE) La Perla
Ad text  Cosy, épuré, féminin, découvrez notre nouvel espace lingerie au 2ème étage du Magasin Coupole de... Tirage au sort ouvert : Yeezy BOOST 700 MNVN ORANGE. Inscrivez-vous via le formulaire de ce post... Découvrez La Perla, marque Italienne de lingerie de luxe, proposant des pièces séduisantes créées...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 64 69 107

Galeries Lafayette Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Galeries Lafayette” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Galeries Lafayette” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Galeries Lafayette” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Nouvel espace lingerie aux Galeries Lafayette! YEEZY BOOST 700 MNVN (ORANGE) La Perla
Ad text   Cosy, épuré, féminin, découvrez notre nouvel espace lingerie au 2ème étage du Magasin Coupole de...  Tirage au sort ouvert : Yeezy BOOST 700 MNVN ORANGE. Inscrivez-vous via le formulaire de ce post...  Découvrez La Perla, marque Italienne de lingerie de luxe, proposant des pièces séduisantes créées...
Ad type  other  other  other
Ad word count 243  532  259

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Galeries Lafayette”, the text type used is other to obtain the best ad performance. “Galeries Lafayette” can use this copy style more. On the other hand, “Galeries Lafayette” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Galeries Lafayette” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Galeries Lafayette” are:LEARN_MORE,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Galeries Lafayette” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Galeries Lafayette” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Galeries Lafayette” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Galeries Lafayette”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Galeries Lafayette” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Galeries Lafayette” ad case study report

If you want to check the best ad case study of other advertisers related to “Galeries Lafayette”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Galeries Lafayette”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.