Award-winning Case Study For Fundação Roberto Marinho By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fundação Roberto Marinho”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fundação Roberto Marinho” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fundação Roberto Marinho” through the method of adspy!

Fundação Roberto Marinho Facebook ad Introduction by ad spy method

“Fundação Roberto Marinho” introduction:Somos a Fundação Roberto Marinho, sejam bem-vindos à nossa página oficial! Queremos promover o direito à educação e valorizar a cultura brasileira.

“Fundação Roberto Marinho” Facebook ads last run:2020-02-17 05:56:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fundação Roberto Marinho” ads data to help “Fundação Roberto Marinho” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fundação Roberto Marinho”. In this report, we analyze in detail the best ad cases of “Fundação Roberto Marinho”.

Fundação Roberto Marinho Top3 Ads Case Study:

Advertisers Fundação Roberto Marinho Fundação Roberto Marinho Fundação Roberto Marinho
Ad title Fundação Roberto Marinho Fundação Roberto Marinho Fundação Roberto Marinho
Ad text Dia 28 é #DiadaEducação e vamos promover uma programação intensa no Museu da República, com muita... A nossa mobilização pelo #DiadaEducacao já começou! Educar é uma responsabilidade de toda a socie... Atenção para a novidade! Os selecionados no edital para o Dia da Língua Portuguesa ganharão uma ...
CTA type N/A N/A N/A
Ad format Image Image Video
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 1 days 1 days
Like 8 179 10

Fundação Roberto Marinho Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fundação Roberto Marinho” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fundação Roberto Marinho” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fundação Roberto Marinho” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fundação Roberto Marinho Fundação Roberto Marinho Fundação Roberto Marinho
Ad text  Dia 28 é #DiadaEducação e vamos promover uma programação intensa no Museu da República, com muita...  A nossa mobilização pelo #DiadaEducacao já começou! Educar é uma responsabilidade de toda a socie...  Atenção para a novidade! Os selecionados no edital para o Dia da Língua Portuguesa ganharão uma ...
Ad type  other  other  other
Ad word count 171  341  701

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fundação Roberto Marinho”, the text type used is other to obtain the best ad performance. “Fundação Roberto Marinho” can use this copy style more. On the other hand, “Fundação Roberto Marinho” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fundação Roberto Marinho” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fundação Roberto Marinho” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Fundação Roberto Marinho” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fundação Roberto Marinho” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fundação Roberto Marinho” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fundação Roberto Marinho”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fundação Roberto Marinho” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fundação Roberto Marinho” ad case study report

If you want to check the best ad case study of other advertisers related to “Fundação Roberto Marinho”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fundação Roberto Marinho”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.