Award-winning Case Study For Fujifilm SonoSite By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fujifilm SonoSite”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fujifilm SonoSite” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fujifilm SonoSite” through the method of adspy!

Fujifilm SonoSite Facebook ad Introduction by ad spy method

“Fujifilm SonoSite” introduction:We recognize the value of point-of-care ultrasound better than anyone else, because it's all we do. Innovator and leader in point-of-care ultrasound.

“Fujifilm SonoSite” Facebook ads last run:2020-02-12 05:45:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fujifilm SonoSite” ads data to help “Fujifilm SonoSite” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fujifilm SonoSite”. In this report, we analyze in detail the best ad cases of “Fujifilm SonoSite”.

Fujifilm SonoSite Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fujifilm SonoSite Fujifilm SonoSite Fujifilm SonoSite
Ad title Fujifilm SonoSite Fujifilm SonoSite SonoSite Institute | SonoSite |
Ad text Interested in receiving information about the latest ultrasound news, #POCUS education, SonoSite ... SonoSite's portable ultrasound machines are intuitive, durable, and ready to perform when you are. The SonoSite Institute lets you deep-dive into subjects in your medical specialty, or learn about...
CTA type LIKE_PAGE LEARN_MORE MESSAGE_PAGE
Ad format Image Image Image
Categories other Medical Equipment Supplier Medical Equipment Supplier
Duration 23 days 155 days 1 days
Like 214 2 3

Fujifilm SonoSite Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fujifilm SonoSite” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fujifilm SonoSite” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fujifilm SonoSite” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fujifilm SonoSite Fujifilm SonoSite SonoSite Institute | SonoSite |
Ad text  Interested in receiving information about the latest ultrasound news, #POCUS education, SonoSite ...  SonoSite's portable ultrasound machines are intuitive, durable, and ready to perform when you are.  The SonoSite Institute lets you deep-dive into subjects in your medical specialty, or learn about...
Ad type  other  other  other
Ad word count 136  98  244

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fujifilm SonoSite”, the text type used is other to obtain the best ad performance. “Fujifilm SonoSite” can use this copy style more. On the other hand, “Fujifilm SonoSite” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fujifilm SonoSite” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fujifilm SonoSite” are:LIKE_PAGE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Fujifilm SonoSite” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fujifilm SonoSite” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fujifilm SonoSite” top 3 ads schedules are: 23 days,155 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fujifilm SonoSite”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Fujifilm SonoSite” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fujifilm SonoSite” ad case study report

If you want to check the best ad case study of other advertisers related to “Fujifilm SonoSite”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fujifilm SonoSite”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.