Award-winning Case Study For Fria Ligan By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fria Ligan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fria Ligan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fria Ligan” through the method of adspy!

Fria Ligan Facebook ad Introduction by ad spy method

“Fria Ligan” introduction:Free League publishes tabletop RPGs, novels & art books set in strange & wondrous worlds. Creators of the tabletop RPGs Tales from the Loop, Coriolis & Mutant Year Zero and the upcoming Forbidden Lands as well as Crusader Kings the Board Game.

“Fria Ligan” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fria Ligan” ads data to help “Fria Ligan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fria Ligan”. In this report, we analyze in detail the best ad cases of “Fria Ligan”.

Fria Ligan Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fria Ligan Fria Ligan Fria Ligan
Ad title Vaesen - Nordic Horror Roleplaying Participate :: Mutant: Hindenburg by Fria Ligan Symbar - Mother of Darkness
Ad text VAESEN - NORDIC HORROR ROLEPLAYING is now LIVE on KICKSTARTER! https://www.kickstarter.com/proje... [SWEDISH] Missade du den rekordkorta Kickstartern för Mutant: Hindenburg i februari? Inga problem... Curious about the acclaimed dark fantasy SYMBAROUM roleplaying game, but not sure were to start? ...
CTA type LEARN_MORE N/A N/A
Ad format Image Carousel Carousel
Categories other Publisher Publisher
Duration 3 days 1 days 1 days
Like 321 45 41

Fria Ligan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fria Ligan” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fria Ligan” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fria Ligan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vaesen - Nordic Horror Roleplaying Participate :: Mutant: Hindenburg by Fria Ligan Symbar - Mother of Darkness
Ad text  VAESEN - NORDIC HORROR ROLEPLAYING is now LIVE on KICKSTARTER! https://www.kickstarter.com/proje...  [SWEDISH] Missade du den rekordkorta Kickstartern för Mutant: Hindenburg i februari? Inga problem...  Curious about the acclaimed dark fantasy SYMBAROUM roleplaying game, but not sure were to start? ...
Ad type  other  other  other
Ad word count 468  352  505

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fria Ligan”, the text type used is other to obtain the best ad performance. “Fria Ligan” can use this copy style more. On the other hand, “Fria Ligan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fria Ligan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fria Ligan” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fria Ligan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fria Ligan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fria Ligan” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fria Ligan”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Fria Ligan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fria Ligan” ad case study report

If you want to check the best ad case study of other advertisers related to “Fria Ligan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fria Ligan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.