Award-winning Case Study For Fresh Wave By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fresh Wave”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fresh Wave” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fresh Wave” through the method of adspy!

Fresh Wave Facebook ad Introduction by ad spy method

“Fresh Wave” introduction:Fresh Wave products entirely eliminate bad smells without relying on harmful chemicals. Instead, our products are made of natural ingredients, so they're safe to use around people and pets.

“Fresh Wave” Facebook ads last run:2020-02-17 07:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fresh Wave” ads data to help “Fresh Wave” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fresh Wave”. In this report, we analyze in detail the best ad cases of “Fresh Wave”.

Fresh Wave Top3 Ads Case Study:

Advertisers Fresh Wave Fresh Wave Fresh Wave
Ad title Fresh Wave Odor Removal Join our email list and get 15% off! Join our email list and get 15% off!
Ad text Fresh Wave® natural odor removing products use simple, pure, and natural ingredients to get rid o... Stinky shoes, gym bags, gear, and uniforms: we’ve got a Fresh Wave product that eliminates powerf... Toss a Fresh Wave Pack under your seat, or stick a Pod in your glove box for everyday car odor el...
Ad format Video Image Image
Categories Household Supplies Household Supplies Household Supplies
Duration 190 days 29 days 29 days
Like 3 26 15

Fresh Wave Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fresh Wave” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fresh Wave” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fresh Wave” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fresh Wave Odor Removal Join our email list and get 15% off! Join our email list and get 15% off!
Ad text  Fresh Wave® natural odor removing products use simple, pure, and natural ingredients to get rid o...  Stinky shoes, gym bags, gear, and uniforms: we’ve got a Fresh Wave product that eliminates powerf...  Toss a Fresh Wave Pack under your seat, or stick a Pod in your glove box for everyday car odor el...
Ad type  other  other  other
Ad word count 110  106  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fresh Wave”, the text type used is other to obtain the best ad performance. “Fresh Wave” can use this copy style more. On the other hand, “Fresh Wave” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fresh Wave” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fresh Wave” are:SHOP_NOW,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Fresh Wave” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fresh Wave” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fresh Wave” top 3 ads schedules are: 190 days,29 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fresh Wave”‘s top 1 ad duration is 190 days. Every advertisement has a life cycle.
“Fresh Wave” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fresh Wave” ad case study report

If you want to check the best ad case study of other advertisers related to “Fresh Wave”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fresh Wave”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.