Award-winning Case Study For French Toast By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “French Toast”, or large enterprises, they have established a Facebook page for advertising and promotion. “French Toast” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “French Toast” through the method of adspy!

French Toast Facebook ad Introduction by ad spy method

“French Toast” introduction:America's most trusted brand of school uniforms, providing quality official school wear to our nation's families.

“French Toast” Facebook ads last run:2020-02-21 08:12:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “French Toast” ads data to help “French Toast” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “French Toast”. In this report, we analyze in detail the best ad cases of “French Toast”.

French Toast Top3 Ads Case Study:

Advertisers French Toast French Toast French Toast
Ad title Save 30% Off Sitewide 30% Off Uniform Bottoms 30% Off Sitewide + Free Shipping On Orders Over $30
Ad text Save 30% Off Sitewide At French Toast. Use Code QWSGWD At Checkout. 30% Off All Uniform Bottoms At French Toast. Use Code QWSGSC At Checkout. 30% Off Sitewide And Free Shipping On Order Over $30 At French Toast. Use Code QWSGOC At Checkout.
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 4 9 38

French Toast Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “French Toast” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“French Toast” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “French Toast” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save 30% Off Sitewide 30% Off Uniform Bottoms 30% Off Sitewide + Free Shipping On Orders Over $30
Ad text  Save 30% Off Sitewide At French Toast. Use Code QWSGWD At Checkout.  30% Off All Uniform Bottoms At French Toast. Use Code QWSGSC At Checkout.  30% Off Sitewide And Free Shipping On Order Over $30 At French Toast. Use Code QWSGOC At Checkout.
Ad type  other  other  other
Ad word count 67  73  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “French Toast”, the text type used is other to obtain the best ad performance. “French Toast” can use this copy style more. On the other hand, “French Toast” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “French Toast” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “French Toast” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “French Toast” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “French Toast” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “French Toast” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “French Toast”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“French Toast” should put ads in the best time period, so that ads get the most value in a limited time.

Related “French Toast” ad case study report

If you want to check the best ad case study of other advertisers related to “French Toast”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “French Toast”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.