Award-winning Case Study For French Morning By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “French Morning”, or large enterprises, they have established a Facebook page for advertising and promotion. “French Morning” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “French Morning” through the method of adspy!

French Morning Facebook ad Introduction by ad spy method

“French Morning” introduction:French Morning est le premier magazine en ligne des francophones aux Etats-Unis.

“French Morning” Facebook ads last run:2020-02-17 08:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “French Morning” ads data to help “French Morning” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “French Morning”. In this report, we analyze in detail the best ad cases of “French Morning”.

French Morning Top3 Ads Case Study:

Advertisers French Morning French Morning French Morning
Ad title Dating : les soirées de The Inner Circle font vibrer New York L’app de dating qui vous fera aimer le dating Adoptez le “selective dating” avec The Inner Circle
Ad text Un modèle de soirées pour célibataires d’un nouveau genre fait sensation à New York, Paris et Lon... Un indice: ce n'est pas Tinder Vous ne seriez plus célibataire si vous connaissiez le "dating sélectif"
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other News & Media Website News & Media Website
Duration 1 days 275 days 15 days
Like 24 518 9

French Morning Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “French Morning” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“French Morning” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “French Morning” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dating : les soirées de The Inner Circle font vibrer New York L’app de dating qui vous fera aimer le dating Adoptez le “selective dating” avec The Inner Circle
Ad text  Un modèle de soirées pour célibataires d’un nouveau genre fait sensation à New York, Paris et Lon...  Un indice: ce n'est pas Tinder  Vous ne seriez plus célibataire si vous connaissiez le "dating sélectif"
Ad type  other  other  other
Ad word count 102  30  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “French Morning”, the text type used is other to obtain the best ad performance. “French Morning” can use this copy style more. On the other hand, “French Morning” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “French Morning” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “French Morning” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “French Morning” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “French Morning” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “French Morning” top 3 ads schedules are: 1 days,275 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “French Morning”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“French Morning” should put ads in the best time period, so that ads get the most value in a limited time.

Related “French Morning” ad case study report

If you want to check the best ad case study of other advertisers related to “French Morning”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “French Morning”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.