Award-winning Case Study For Freedom United By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Freedom United”, or large enterprises, they have established a Facebook page for advertising and promotion. “Freedom United” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Freedom United” through the method of adspy!

Freedom United Facebook ad Introduction by ad spy method

“Freedom United” introduction:Freedom United is the world’s largest anti-slavery community. Since 2012, we have engaged over 8 million people to take action against modern slavery and human trafficking.

“Freedom United” Facebook ads last run:2020-02-23 03:40:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Freedom United” ads data to help “Freedom United” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Freedom United”. In this report, we analyze in detail the best ad cases of “Freedom United”.

Freedom United Top3 Ads Case Study:

 1st2nd3rd
Advertisers Freedom United Freedom United Freedom United
Ad title Kids as young as 4 are mining mica in a lawless part of Africa 60% of Trafficked Children Once in Foster Care - FreedomUnited.org Uzbek Teachers Forced to Clean Streets, Harvest Wheat - FreedomUnited.org
Ad text ‘Zone Rouge’: How mica mined by kids in Madagascar ends up in products used by millions of Americ... “A mother and a father in the home. A stable home environment with stable housing. Other adults t... Uzbekistan has come under intense scrutiny for state-sponsored forced labor in its cotton harvest...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other Nonprofit Organization Nonprofit Organization
Duration 1 days 1 days 11 days
Like 28 11 11

Freedom United Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Freedom United” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Freedom United” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Freedom United” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kids as young as 4 are mining mica in a lawless part of Africa 60% of Trafficked Children Once in Foster Care - FreedomUnited.org Uzbek Teachers Forced to Clean Streets, Harvest Wheat - FreedomUnited.org
Ad text  ‘Zone Rouge’: How mica mined by kids in Madagascar ends up in products used by millions of Americ...  “A mother and a father in the home. A stable home environment with stable housing. Other adults t...  Uzbekistan has come under intense scrutiny for state-sponsored forced labor in its cotton harvest...
Ad type  other  other  other
Ad word count 182  348  225

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Freedom United”, the text type used is other to obtain the best ad performance. “Freedom United” can use this copy style more. On the other hand, “Freedom United” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Freedom United” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Freedom United” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Freedom United” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Freedom United” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Freedom United” top 3 ads schedules are: 1 days,1 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Freedom United”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Freedom United” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Freedom United” ad case study report

If you want to check the best ad case study of other advertisers related to “Freedom United”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Freedom United”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.