Award-winning Case Study For Four Winds By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Four Winds”, or large enterprises, they have established a Facebook page for advertising and promotion. “Four Winds” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Four Winds” through the method of adspy!

Four Winds Facebook ad Introduction by ad spy method

“Four Winds” introduction:An Australian home for music, nature & shared creativity. A diverse year round program of concerts, workshops and community events and activities.

“Four Winds” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Four Winds” ads data to help “Four Winds” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Four Winds”. In this report, we analyze in detail the best ad cases of “Four Winds”.

Four Winds Top3 Ads Case Study:

 1st2nd3rd
Advertisers Four Winds Four Winds Four Winds
Ad title Experience Yoga with live music Four Winds Experience Yoga with live music
Ad text Morning Yoga 2 | Sunday 21 April | 8.30-9.30am | Bermagui Surf Club Peaceful, relaxing and hypno... Discover 'Beethoven in the Bush’ on Easter Sunday. Our amazing triple bill concert, presented out... Don't miss the After Dark performances in #Bermagui. After Dark performance 2 | 6 – 10pm | Sun...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Carousel Carousel
Categories Live Music Venue Live Music Venue Live Music Venue
Duration 12 days 1 days 1 days
Like 0 2 0

Four Winds Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Four Winds” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Four Winds” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Four Winds” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Experience Yoga with live music Four Winds Experience Yoga with live music
Ad text  Morning Yoga 2 | Sunday 21 April | 8.30-9.30am | Bermagui Surf Club Peaceful, relaxing and hypno...  Discover 'Beethoven in the Bush’ on Easter Sunday. Our amazing triple bill concert, presented out...  Don't miss the After Dark performances in #Bermagui. After Dark performance 2 | 6 – 10pm | Sun...
Ad type  other  other  other
Ad word count 327  197  296

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Four Winds”, the text type used is other to obtain the best ad performance. “Four Winds” can use this copy style more. On the other hand, “Four Winds” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Four Winds” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Four Winds” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Four Winds” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Four Winds” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Four Winds” top 3 ads schedules are: 12 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Four Winds”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Four Winds” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Four Winds” ad case study report

If you want to check the best ad case study of other advertisers related to “Four Winds”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Four Winds”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.