Award-winning Case Study For FOUR PAWS International By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “FOUR PAWS International”, or large enterprises, they have established a Facebook page for advertising and promotion. “FOUR PAWS International” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “FOUR PAWS International” through the method of adspy!

FOUR PAWS International Facebook ad Introduction by ad spy method

“FOUR PAWS International” introduction:FOUR PAWS is an animal welfare charity that was founded in 1988 in Austria.

“FOUR PAWS International” Facebook ads last run:2020-02-17 08:56:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “FOUR PAWS International” ads data to help “FOUR PAWS International” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “FOUR PAWS International”. In this report, we analyze in detail the best ad cases of “FOUR PAWS International”.

FOUR PAWS International Top3 Ads Case Study:

 1st2nd3rd
Advertisers FOUR PAWS International FOUR PAWS International FOUR PAWS International
Ad title Silk Island Strays Need You They Need Your Help! They Need Your Help!
Ad text The sick and needy stray animals of Silk Island need your help! They need medicines, food and pro... Support our mission for Silk Island, where we make every effort to support the sick and injured s... Support our mission for Silk Island, where we make every effort to support the sick and injured s...
CTA type DONATE_NOW DONATE_NOW DONATE_NOW
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 22 0 22

FOUR PAWS International Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “FOUR PAWS International” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“FOUR PAWS International” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “FOUR PAWS International” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Silk Island Strays Need You They Need Your Help! They Need Your Help!
Ad text  The sick and needy stray animals of Silk Island need your help! They need medicines, food and pro...  Support our mission for Silk Island, where we make every effort to support the sick and injured s...  Support our mission for Silk Island, where we make every effort to support the sick and injured s...
Ad type  other  other  other
Ad word count 106  110  110

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “FOUR PAWS International”, the text type used is other to obtain the best ad performance. “FOUR PAWS International” can use this copy style more. On the other hand, “FOUR PAWS International” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “FOUR PAWS International” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “FOUR PAWS International” are:DONATE_NOW,DONATE_NOW,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “FOUR PAWS International” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “FOUR PAWS International” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “FOUR PAWS International” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “FOUR PAWS International”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“FOUR PAWS International” should put ads in the best time period, so that ads get the most value in a limited time.

Related “FOUR PAWS International” ad case study report

If you want to check the best ad case study of other advertisers related to “FOUR PAWS International”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “FOUR PAWS International”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.