Award-winning Case Study For Foto ZA Gallery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Foto ZA Gallery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Foto ZA Gallery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Foto ZA Gallery” through the method of adspy!

Foto ZA Gallery Facebook ad Introduction by ad spy method

“Foto ZA Gallery” introduction:FotoZA, a KAMERAZ initiative, is a fine art photographic gallery that aims to showcase the best of South African Photographers work.

“Foto ZA Gallery” Facebook ads last run:2020-02-21 12:14:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Foto ZA Gallery” ads data to help “Foto ZA Gallery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Foto ZA Gallery”. In this report, we analyze in detail the best ad cases of “Foto ZA Gallery”.

Foto ZA Gallery Top3 Ads Case Study:

Advertisers Foto ZA Gallery Foto ZA Gallery Foto ZA Gallery
Ad title Foto ZA Gallery Photographer Unknown - Opening Evening Photos from Foto ZA Gallery's post
Ad text A fresh, new Photograhic gallery and soon to be Coffee Shop in the heart of Rosebank A photographic group show as an experiment in collecting art. Let the games begin. Brent Stirto... This is the last weekend to view Jodi Bieber's exhibition: "Between Darkness and Light" This is...
Ad format Video Image Carousel
Categories Coffee Shop Coffee Shop Coffee Shop
Duration 217 days 40 days 1 days
Like 1555 2 61

Foto ZA Gallery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Foto ZA Gallery” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Foto ZA Gallery” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Foto ZA Gallery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Foto ZA Gallery Photographer Unknown - Opening Evening Photos from Foto ZA Gallery's post
Ad text  A fresh, new Photograhic gallery and soon to be Coffee Shop in the heart of Rosebank  A photographic group show as an experiment in collecting art. Let the games begin. Brent Stirto...  This is the last weekend to view Jodi Bieber's exhibition: "Between Darkness and Light" This is...
Ad type  other  other  other
Ad word count 84  329  297

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Foto ZA Gallery”, the text type used is other to obtain the best ad performance. “Foto ZA Gallery” can use this copy style more. On the other hand, “Foto ZA Gallery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Foto ZA Gallery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Foto ZA Gallery” are:LIKE_PAGE,EVENT_RSVP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Foto ZA Gallery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Foto ZA Gallery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Foto ZA Gallery” top 3 ads schedules are: 217 days,40 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Foto ZA Gallery”‘s top 1 ad duration is 217 days. Every advertisement has a life cycle.
“Foto ZA Gallery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Foto ZA Gallery” ad case study report

If you want to check the best ad case study of other advertisers related to “Foto ZA Gallery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Foto ZA Gallery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.