Award-winning Case Study For Foto Shangri-La By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Foto Shangri-La”, or large enterprises, they have established a Facebook page for advertising and promotion. “Foto Shangri-La” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Foto Shangri-La” through the method of adspy!

Foto Shangri-La Facebook ad Introduction by ad spy method

“Foto Shangri-La” introduction:Market leader in the retail industry since 1974, with brands like Sony, GoPro, Fujifilm, etc. Online stores in Lazada, Shopee, 11Street & Lelong at Operates the Sony Centre store in Mid Valley.

“Foto Shangri-La” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Foto Shangri-La” ads data to help “Foto Shangri-La” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Foto Shangri-La”. In this report, we analyze in detail the best ad cases of “Foto Shangri-La”.

Foto Shangri-La Top3 Ads Case Study:

Advertisers Foto Shangri-La Foto Shangri-La Foto Shangri-La
Ad title Photos from Foto Shangri-La's post Fujifilm 20th Anniversary Instax Roadshow Photos from Foto Shangri-La's post
Ad text Skullcandy and Audio-Technica now available at Foto Shangri-La @ Plaza Low Yat. Our outlet: Foto... Get the best deals and view the latest from Fujifilm's range of instax cameras. Grab your hands o... Visit our Fujifilm Mickey Mouse Instax Roadshow at Mid Valley, East Entrance Atrium (EEA) at Grou...
Ad format Carousel Image Carousel
Categories Electronics Electronics Electronics
Duration 17 days 7 days 2 days
Like 19 3 84

Foto Shangri-La Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Foto Shangri-La” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Foto Shangri-La” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Foto Shangri-La” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Foto Shangri-La's post Fujifilm 20th Anniversary Instax Roadshow Photos from Foto Shangri-La's post
Ad text  Skullcandy and Audio-Technica now available at Foto Shangri-La @ Plaza Low Yat. Our outlet: Foto...  Get the best deals and view the latest from Fujifilm's range of instax cameras. Grab your hands o...  Visit our Fujifilm Mickey Mouse Instax Roadshow at Mid Valley, East Entrance Atrium (EEA) at Grou...
Ad type  other  other  other
Ad word count 282  391  607

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Foto Shangri-La”, the text type used is other to obtain the best ad performance. “Foto Shangri-La” can use this copy style more. On the other hand, “Foto Shangri-La” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Foto Shangri-La” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Foto Shangri-La” are:MESSAGE_PAGE,EVENT_RSVP,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Foto Shangri-La” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Foto Shangri-La” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Foto Shangri-La” top 3 ads schedules are: 17 days,7 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Foto Shangri-La”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Foto Shangri-La” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Foto Shangri-La” ad case study report

If you want to check the best ad case study of other advertisers related to “Foto Shangri-La”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Foto Shangri-La”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.